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A enterprise mannequin that makes ladies entrepreneurs shine

This opportunity for women offers a proven business model and gives them the financial freedom they are looking for.

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25, 2021

3 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

Aurela 18k Jewelry is a Mexican company founded in 2014 by Alejandra Díaz Infante. It's a gold-plated and rhodium-plated jewelry brand that markets a wide variety of products such as earrings, rings, necklaces, bracelets, and even piercings. In addition, it offers a business opportunity for women who want to get involved.

The quality of its products is something that sets the brand apart as the pieces don't stain or fade, cause allergies or irritate the skin. The material you use for the gold plating, a hypoallergenic material, is considered an inherently antimicrobial metal that allows bacteria not to survive in it. Your parts are also guaranteed. All of this added value is a plus for your customers.

A replicable business model

Aurela 18k Jewelry not only offers quality in its goods, but also develops a reproducible and profitable business model. The possibility exists for entrepreneurs who want to have a distribution in their city, ie an Aurela 18k jewelry showroom.

It is a physical place to serve the brand's wholesalers, a program that has already proven itself in the cities of León and Irapuato, as well as Guadalajara. Entrepreneurs thus contribute to the growth of the wholesale network.

Aurela 18k Jewelry offers three different business models: gold, platinum and diamond. Everyone has their own investment and profit scheme.

"At Aurela 18k Jewelry we offer you marketing support, human resource support, digital catalogs, a system to manage your inventory, all the know-how and know-how from more than six years in the jewelry industry," says Alejandra, the brand's inventor.

The designs stay in trend and renew the models very often. "This helps our entrepreneurs to always offer their customers something new and to achieve good growth for their companies."

Photo: Courtesy of Aurela 18k Jewelry

A flexible business

The current trend marks a new way to generate income in the face of Covid-19, and Aurela 18k Jewelry is responding by promoting a flexible business model for women who have been unemployed or whose salary has been lowered. Everything, supported by a strong concept and a quality product.

The company cares for its entrepreneurs and independently offers opportunities for economic growth. “Every investor is an entrepreneur and has the freedom to look for ways to improve their company's sales in order to generate more profit. It's a pretty flexible model, ”explains the founder.

Aurela 18k Jewelry currently has four distributors: two in León, Guanajuato, one in Irapuato, Guanajuato and another in Guadalajara, Jalisco. In addition, the company has a national presence thanks to its wholesale network.

"It's not about being involved, it's about creating your own space and then finding people who want to be part of it," says Sophia Amoruso, founder of NastyGal. "Anything you can think of, you can achieve," says Oprah Winfrey.

If you would like to join this opportunity, you can contact the company on their website. Alejandra invites you to learn more details: "I will be happy to personally help answer all of your questions and encourage you to commit with us.

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