Business News

& # 39; Tenet & # 39; Raises $ 20 million in largest home opening for the reason that film business pandemic

John David Washington stars in the upcoming spy thriller "Tenet" by director Christopher Nolan.

Warner bros.

After months of delays, Christopher Nolan's "Tenet" finally landed in US cinemas over the weekend, selling more than $ 20 million in ticket sales.

Distributed by Warner Bros., the spy thriller hovered closer to $ 150 million worldwide and raised an estimated $ 78.3 million from overseas markets over the holiday weekend. That includes $ 30 million from China.

The domestic debut takes place a week after the international opening of "Tenet" and marks the most successful opening weekend for a film in the US since the beginning of the pandemic.

"Tenet" in pre-covid times would have been estimated to have been between $ 35 million and $ 55 million on the opening weekend, just like other Nolan films like "Interstellar" and "Inception". The $ 20 million reflects a 50% cap on theater attendance.

"'Tenet' is just getting started in North America and more theaters will be opening in the coming weeks. As people feel more comfortable in the common areas, the movie will likely be a steady progression towards an even bigger and better box see office results, "said Paul Dergarabedian, senior media analyst at Comscore. "In this pandemic-challenged market, everything revolves around the marathon, not the sprint."

Dergarabedian noted that top markets like New York City, Los Angeles, Baltimore, and Detroit have not yet reopened theaters.

Disney's "Mulan" debuted in several international markets this weekend. The film, which went to Disney + for $ 30 in countries that have access to the streaming service, once opened in Croatia, the Czech Republic, the Middle East, Slovakia, Turkey, Malaysia, Singapore, Taiwan and Thailand brought in nearly $ 6 million.

The film will be released in China and Russia next weekend. It is currently unclear how much Disney made from its premium sales of the film online.

Related Articles