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19 concepts for promoting to highly effective PANK aunts

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur's contributors are their own.

According to the National Institute of Statistics and Geography (Inegi) fertility census, a third of women of childbearing age – between the ages of 15 and 49 – are not interested in having a child. Whether you're looking for careers, taste, sexual orientation, or health, these childless women can still represent clients for child businesses. The reason? His nephews.

The professional aunt No Kids (PANK for the acronym in English) or the professional aunt without children are independent women with purchasing power who, if they do not choose the path of motherhood, decide to spend on their nephews without limiting the price of products or services, that they ask for. “I'm not sorry to give all I can to my sister's children. On the other hand, she and her husband cannot give it to them because they have to pay for schools, meals, etc., ”says Alma Infante de León, art restorer and aunt of four children. In addition, they are ready to fulfill the wishes of the little ones who sometimes act as a cathartic means for them to fulfill their unfulfilled childhood whims.

The PANKs strive for a close family coexistence in which they pamper the children and can return home without having any fixed obligations to them. "Whether by decision or impossibility, these women replace the affection of their children with that of their nephews, they go for a walk with them, go on a trip, buy them fast food or spend the afternoon playing with them," says Roberto Valdés Tena, Expert in advertising. Their habits also include purchasing products and services for children such as entertainment centers, clothing and toys, and enjoying their own luxuries such as spas and extensive gyms to pamper them as working women.

Take into account that this market is not restricted to any social class, nor is it restricted to gender only. "It is instinctive for women to seek that affection, and although men are less likely to be babysitters, changing roles at work and at home could bring them closer to the little ones," says Valdés. Hence, the male part of this target market is the professional uncle without children (PUNKs) or the professional uncle without children.

1. Children's clothing

According to the National Chamber of Apparel Industry (Canaive), the children's textile industry market in Mexico reaches $ 8 million and is growing by around 3% every year. With a children's clothing store that offers clothing for all occasions, from evening dresses to basics such as jeans, t-shirts and underwear to accessories and shoes, you can meet the clothing needs of PANK's nephews. The age of your target market is between two and 12 years. Form alliances with Mexican manufacturers or offer an independent brand to add value to your offer.

2. Restaurant with fun

It offers a memorable experience for the whole family in a restaurant with gourmet food and space for the little ones to have fun. Create a menu of special foods for kids – like hamburgers, chicken fingers, and pizza – in fun presentations that include fruits and vegetables, as well as adult foods. Make sure the play area has attractions for kids between the ages of three and twelve: from prefabricated houses and games to air tables and video games. Hire someone to take care of the children.

3. Make aunts fit

Changing habits to achieve a better quality of life is present in the Mexican population. Figures from the International Health and Sports Centers Association (IHRSA) show that the fitness market in Mexico gained ground in 2012 with growth of 18%. Join this trend with a gym that doesn't just have exercise equipment. Training, but includes nutritional counseling services, specialist one-on-one trainers, and experts in the treatment of sports injuries.

4. Family vacation

According to the National Tourist Confederation (CNT), domestic tourism (traveling within its country of origin, including those traveling with children) will reach 165.1 million tourists this year. For those traveling with their nephews, create packages that include visits to entertainment centers, tickets to children's shows, and cultural and educational visits. Whether at beach destinations or with no access to the ocean, keep in mind that these consumers are trying to pamper the little ones but also have fun. This is why you should include attractions for adults.

5. Treasure hunt

As entertainment for a party or as a planned activity with kids, treasure hunts will appeal to those who want to have fun with loved ones outside instead of sitting around playing video games or being locked in movie theaters. Organizing them requires agreements with public or private parks, the design of a map, and routes to take users on an adventure. In the end, you will reward the contestants who win the competition. Create packages with different themes such as history, cartoons or pop culture.

6. Home repairs

For professionals who are focused on their job and have little time to maintain their home, it offers a comprehensive repair service with staff trained in solving masonry, plumbing and electrical problems. You can offer the services yourself or hire experts to expand your response capacity. Create special packages like Doctor Solution that provide protection for the safety of children.

7. Cooking classes for children

An after-school course helps children connect with more people, use their creative skills, and have fun. One activity that is not only educational but also helps to strengthen the bond between uncles and nephews is cooking classes for children. It offers culinary workshops for the little ones that their aunts participate in, and puts together a menu of simple recipes that don't require knives. The cost of delivery must be included in the cost. You'll need a room with a kitchenette and bars for the kids to work in, and little aprons to take care of their clothes.

The professional aunts without children are independent women with purchasing power / Image: Sharon McCutcheon via Unsplash

8. Night decoration

An attractive idea for kids is to have decorated ceilings that resemble the night sky so they can see the stars from the safety of their room or play camp. Offer this service part time at home and take orders over the internet like Royal Stars does. The system does not use paint or labels to decorate the ceilings, resulting in a finish with movement and perception by third parties. Dimensions.

9. Reading Club

According to the United Nations Education, Science and Culture Organization (UNESCO), 70% of the population between the ages of 12 and 17 could be interested in reading. As a promoter of this activity, participate in the children's community by organizing reading clubs. Make arrangements with cafes, local libraries, or parks to hold weekly meetings and collect a participation fee. You can also work with publishers to get books at a cheaper price. Invite special characters to public readings and spend time with the families present.

10. Children's gymnastics

Start A Fun Business And Promote The Health Of The Little One. With the idea of ​​improving their coexistence skills, making them autonomous and improving their self-esteem, children ages seven to ten can spend time in centers of physical activation and fun. You need a padded space with mats that includes foam pools, rigid or inflatable slides, and trampolines. The personnel must be trained in dealing with users. Set up an area for adults or companions, e.g. For example, an internet café where you can wait while the kids have fun.

11. Laser Tag Centers

Dark rooms with obstacles, walls and trenches, neon lights, modern music, protective equipment and laser guns make for a fun battlefield for children and adults. According to the United Nations Fund (Unicef), every third Mexican teenager between the ages of 12 and 19 is overweight or obese. This business model helps combat these numbers and encourage family activities. Organize special corporate events or children's parties to supplement your company's income.

12. Beauty for girls

Pampering nieces is one of the favorite pastimes of an aunties and can be done with a girls spa. The idea is that you allow the little ones to experience the services they would get as adults in a business of this nature: pedicures, massages, manicures, makeup and hairstyles. It can be an exclusive experience for the girl or as a couple with her aunt or for groups that want to celebrate a birthday. It also offers princess costumes or makeup services for special occasions.

13. Cafeteria

A cafe that sells books is attractive to those who want to relax and have fun. Adding a children's book section will attract more customers. Limit this area by painting the walls with bright colors or fairy tale motifs and placing suitable furniture to invite children to read or color while drinking drinks in leak-proof containers. Your cafeteria functions like any other, but don't forget to include meals with portions suitable for children and a childcare service.

14. Walls for climbing

According to the National Institute of Statistics and Geography (Inegi), 43.8% of the Mexican population are physically active and spend about four hours a week doing sports. Serve this market with a fun and exciting alternative: a climbing wall. You can start a mobile business model to transport it to special events and parks, or have a permanent workplace. It offers two levels – children and adults – to multiply your customers. Hire specialized instructors and don't skimp on the safety and equipment of your users.

15. Can be assembled for shopping centers

Escorting adults to a mall may not be as fun for kids, but strolling the aisles with jungle animals instead of taking a long walk from shop to shop could change the situation. It offers rental of mountable – electric or impulse – with figures such as giraffes, elephants, bears, cats, etc. in shopping centers or at children's parties, school events and fairs. Note that electric models have security measures in place to determine how long they can be used and prevent the theft of the devices.

A third of women of childbearing age between 15 and 49 years are not interested in having a child / Image: Tatiana Rodriguez via Unsplash

16. Biodegradable T-shirts

Join the green trend by selling biodegradable clothing. Either via the internet or in a physical store, make sure you have new designs that are in line with the current movies and / or TV series that you need to apply for a license for commercial use. Another good idea is to let your customers design their own shirts. Make sure you are working with a sustainable textile supplier and using durable but environmentally friendly products.

17. In fashion

Women dedicated to their careers seek a careful and professional image. Help them with a range of comfortable, accessible shoes and accessories that complement their daily attire. Even if you're starting out with a small inventory, keep in mind the colors and trends of the current season. Look for concessions with companies or manufacturers dedicated to selling shoes to help lower your working capital costs. Don't forget to renew your offer every four months and accept electronic orders and payments.

18. Leisure center

A family entertainment center is a great option for attracting teenage nephews as it can include anything from rides, attractions, and shows to a bowling alley or ice rink, plus a snack area and area to redeem prizes for each activity won. Make sure you have the most dynamic games for users to be entertained, partnerships with developers, staff who monitor good customer behavior, and healthy and attractive food for the whole family.

19. Personalized toys

Your offering needs to focus on the process, not the product. Hire suppliers for cut fabrics for the skin, clothing, accessories and stuffing of the doll. The goal is for kids to choose every aspect of their new friend and help with the creation process. Offer them a birth certificate and seasonal produce as a bonus. You can also use the service for children's parties, organize celebrations in your home or visit family reunions such as sports clubs.

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