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12 books to replace your advertising technique

These books from Entrepreneur Press can help you improve your marketing game.

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29, 2021

4 min read

Spring is all about renewal, dusting off our old way of working and looking forward to positive changes both for us and for our company. Updating your marketing is one of the best ways to give your business a boost this spring. To help you with this, we've compiled a list of books to use to rethink your marketing. We're offering them for a limited time at 60% off the retail price when you use code MARKET2021 at our entrepreneur's checkout and hit save. Check out these great titles:

Brad Flowers name book. It's difficult to come up with a name for your business – but it shouldn't be. Branding expert Brad Flowers gives you step-by-step instructions on how to find the best name for your business.

Ultimate Guide to Amazon Advertising by Timothy Seward. Welcome to the Amazon jungle. If you want to get your product noticed, it is best if you spend some ad spend on Amazon advertising.

No BS Guide to Direct Response Social Media Marketing, Second Edition by Dan S. Kennedy and Kim Walsh Phillips. How do you reach customers on social media without wasting time? Millionaire makers Kennedy and Walsh Phillips show you how to convert any Like and Share.

Ultimate Guide to Instagram for Business by Kim Walsh Phillips. Are you ready to take advantage of Instagram's booming network of 600 million viable customers? From cross-platform branding and marketing advice to hands-on funnel follower drafts, this guide reveals the secrets successful entrepreneurs use to drive sales directly from Instagram.

Related: Temporary Savings! Save 60% on our Marketing Books collections with the code MARKET2021

Ultimate Guide to YouTube for Business by Jason R. Rich. With over 1.3 billion users, YouTube is one of the most popular ways to reach your customers. This is the video marketing blueprint you need to create videos and use YouTube's tools to put your business in the spotlight.

The Content Marketing Handbook by Robert W. Bly. Content remains king. Shouldn't your marketing get royal treatment? There are tons of strategies and tips in this book to help you develop a powerful content strategy.

Ultimate Link Building Guide by Garrett French and Eric Ward. Building and hosting a website is just the beginning of your online marketing strategy. To really get traction, you need to master the power of link building. French (along with the wisdom of the late Eric Ward) shows you how to create a masterful linking strategy that will get you in front of more clients.

Robert W. Bly's Guide to Digital Marketing. This is the third Bly book we have on the list, and for good reason. Nobody knows marketing better, especially when it comes to coordinating your digital marketing strategy with print. Trust us – you need this one.

Related: Temporary Savings! Save 60% on our Marketing Books collections with the code MARKET2021

Guerrilla Marketing on the Internet by Jay Conrad Levinson. The father of guerrilla marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics to survive the advertising jungle on a tight budget. And now he's showing you how to beat the odds by using the same tactic on your online marketing.

Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir. With Google, Yahoo! and Bing, who return local businesses as a result of more than a billion daily searches, guide Google Ads expert Perry Marshall and lead generation expert Talor Zamir into the basic framework for a successful local SEO campaign.

The Direct Mail Revolution by Robert W. Bly. Direct mail is bigger than ever and combining it with a digital marketing platform can take your business to the next level. Marketing guru Bob Bly shows you how to get the best out of both.

Ultimate Guide to Pay Per Click Advertising by Richard Stokes. As the founder of leading digital intelligence company AdGooroo, Richard Stokes, a search advertising agency, is in a unique position to uncover what's wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how you can drive more visitors to your website, dramatically increase click-through rates, steal impressions from competitors, increase your conversions, and increase your sales.

On sale in the Entrepreneur Press Store through April 24th. Use the code MARKET2021 to save 60%!

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