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How would it feel to run a competitive company? Wouldn't you like to have your customer base full? How about a waiting list of hot prospects eagerly looking for an opportunity to unlock your genius?
Here's the secret to doing this with ease: focus on your personal brand and build your visibility and audience online. Social media offers an excellent platform to establish yourself as a sought-after expert in your niche. If you commit to showing who you are, regardless of your previous status or the size of your audience, you can immediately experience some gratifying benefits as you become more "personal" in your marketing.
People trust other people more than brands
When you create content that relates to yourself (your values, your experiences, your passions), your audience develops a much deeper connection and trust because it feels like they know you almost personally. They devour your recommendations, are open to your particular paths and strategies, you become a celebrity in their social media world, and your celebrity status will naturally attract higher-paying customers.
When I consult experts and coaches who use Facebook for their visibility, I always recommend turning their personal profiles into the weapon of their choice. It is the best platform for building relationships and building trust, as it offers an excellent mix of content types (video, live streaming, long-form posts, images, surveys, stories) and direct access to other users via Messenger – your best Tool for reaching and tracking your hot leads.
Related topics: Brand strategies that create customers who spend 300 percent more
This may be a shock, but in my professional opinion, personal Facebook profiles are much more valuable for organic customer attraction than Facebook business pages. This enables the creation of a multi-million dollar consulting firm with relevant personal brand marketing, because you use the best reach and the opportunity to strategically align your potential leads.
People connect more with stories than with facts
When we show ourselves as ourselves, we often share stories intentionally or otherwise. We tell stories about how we overcome the impossible obstacles on our way and how we helped our best customers enter their larger vision.
The better we master storytelling, the more strategically we can use our personal experience as an instrument for generating leads. People who learn about us through these stories connect and relate to us on a deeper level. This relationship later inspired the reaction to our offers, programs and opportunities with strong emotions.
It is not that difficult to focus on writing good lyrics. Even for someone like me, whose mother tongue is not English, I have created most of my business opportunities through my written work. By telling my personal story and documenting some incredible changes in my life, I was able to build an audience of loyal followers, many of whom eventually became my customers.
Conversion is easy when this emotional connection is already strong.
The personal connection is competitive
If companies do not put a personal brand in the foreground, they have to compete for price, quality and other general characteristics. Using a personal brand has the advantage of standing out in a way that appeals directly to the hearts of your followers. Jane Fonda's aerobics program used to be not the best training program on the market, but her personal brand made it a sensation. In the modern world, we see celebrities and public figures using their personal brands to sell products that often have very little to do with what they became famous for.
Who you are as a brand cannot be replicated. This makes what you are and what you do completely unique. And the connection your audience develops with you makes it much easier and faster to transform them into working with you. Personally, I only want to work with people who appreciate and respect me before I recognize my expertise. It has only become possible to attract “right people” to my business and my life since I focused on building my personal brand and creating a lot more content in my life. My secret is to be very strategic about what I share. Why I am friendly and open to my audience, most of them know very little about intimate details of my private life. That's what I love about this type of marketing – it allows me to stay in control of my privacy while building that magical connection by frequently showing up with high quality content and consistent messages.
Relatives: The main reason why nobody wants to hear from you
Your personal brand is fail-safe
The best part is that your personal brand allows you to continue your journey uninterrupted even if your company is closed or transformed. The audience you've built doesn't depend on what you do for a living, and you can take advantage of your visibility and monetize it with your new idea without starting from scratch.
I've turned my business a few times in the past few years to stay flexible, even when the world has been exposed to a global pandemic. When you invest your time and creativity in building relationships through your content and conversations, you invest in building a loyal and engaged audience. This audience will follow you on every path you take, as long as you stay true to your personal brand: your values, your authenticity and your integrity.