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Why your web site must be accessible to everybody

An accessible website is equipped with technology that simplifies navigation for people with disabilities. The positive impact on users goes well beyond some features.

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9, 2020

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The opinions expressed by the entrepreneur's contributors are their own.

This article was written by Alex Sixt, an entrepreneur NEXT, who is supported by an assembly expert. If you want to take the next step in your company, we recommend you take a look at Assemble's Entrepreneur NEXT.

It's 2020, which means it's time to make your website accessible. Internet accessibility is one of the most important things you can do for the online community and your customers. An accessible website is equipped with technology that simplifies navigation for people with disabilities. The positive impact on users goes well beyond some features.

Accessibility is an important step in building a more comprehensive website for the digital community and will make your website an experience that everyone can enjoy. However, not all websites are properly equipped to provide an accessible experience to everyone who visits their website. Millions of people use the Internet every day and many need accessible technologies to use the Internet like others.

Improving accessibility can be a difficult task, but implementing these tools and resources is worth the effort. Before you start building an accessible website, we'd like to explain why this is critical for your website and how you can easily create a comprehensive visit for every user:

Why is accessibility important?

Your website is often the first impression that a potential customer has of your company. For users with disabilities, the Internet may be the most efficient way to interact with your company and the only impression they get. By adding accessibility features to your website, the customer experience becomes smoother and more enjoyable for anyone who visits your website. Taking everyone's needs into account is crucial for an integrative experience for every user. An accessible website offers the opportunity to deal with web material in the same way as other users.

Accessibility has many different aspects, since the needs for all disabilities should be met to the best of the website's ability. Fortunately, adding accessibility tools is much easier than you might think, and you are likely able to improve accessibility through your web platform.

Related topics: How accessibility can change (or damage) your website for small businesses

Where should I start with accessibility?

Creating an accessible website is not as difficult as you think, but it is important that every user feels welcome and accommodated. There are many additions you can make to your website that differ in their levels of difficulty. However, most are simple enough to be implemented quickly.

Even if you are new to web design, you can make changes that will help you take a step in the right direction. Some key elements that can be easily made include matching colors to high contrast (this helps make the text more readable) or adding alternative text to images and videos. While these feel like small changes, they make a big difference in improving the user experience for everyone.

There are numerous resources available on the Internet to help entrepreneurs and professionals create a more accessible web experience. If you're looking for a complete overview of accessibility guidelines, the Web Accessibility Initiative provides guidance on editing content and technical elements.

As with most projects, it is usually easier to make your website more accessible from the start. So keep this in mind when creating pages in the future. If you become familiar with accessibility, creating a website that takes inclusiveness into account will feel like a second nature.

Related topics: How to make your social media channels more accessible to everyone

Get help from experts.

If you're still not sure about your web design skills, don't lose hope. There is a solution that allows you to create a more accessible user experience without having to understand the advantages and disadvantages of website creation: web experts. These professionals have extensive website building experience and know how to add accessibility features to save time and hours on Google searches. The best part? You don't have to worry about additional work beyond the hiring process.

You may be wondering where I can find a web expert? It turns out that finding an expert is much easier than you think. You can hire a web expert yourself through freelance websites or a Facebook post asking for recommendations. Another and easier way is to use a service that website experts provide. Most services take care of hiring and reviewing experts and contract details for you, and send you on your way to owning an accessible website in no time.

See also: Beyonce's official website has been sued, and yours may be the next

Creating an accessible website seems like an overwhelming task. However, it is important that these features are in place so that all users have access to interact with your company. Regardless of whether you do the redesign yourself or hire a web expert, improving accessibility will make progress towards a more inclusive internet community for everyone.

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