Here are three reasons why you should trust your instincts and embark on your new business idea in 2021.
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4 min read
The opinions expressed by the entrepreneur's contributors are their own.
Now that 2020 has encouraged us to accept the fact that so many things are out of our control, we can see more clearly what has worked in the world and what has not. We also have more time to focus our energies on areas of our lives that are under our control.
I started my company, Ohwabisabi Media, in the midst of the pandemic, to promote the media's voice of conscious leaders who should be heard in these unprecedented and challenging times. In times like these, a new wave is emerging – not just in the way business is done, but also in leadership.
During the 1957-1958 recession, the first Hyatt hotel opened.
Microsoft was founded during the 1973-1975 oil embargo recession.
In the great recession from 2007 to 2009, several startups such as Uber and the popular marketplace for vacation rentals Airbnb emerged.
If you've been wondering whether or not now is the best time to start a business, or if you've already started dipping your toes into entrepreneurship but are questioning your decision, there are three reasons why you should trust your instincts and go all in.
Related: Why Now is the Best Time to Start a Business
Online content consumption is higher than ever, which makes it a great time to start a business
The ever-growing problems facing consumers mean they are looking for more solutions than ever before. It is now easier and more accessible for ordinary people to start businesses like e-commerce, virtual assistant work, coaching, or freelance writing, designer, or developer activities.
E-commerce has increased by almost 40% after Covid-19.
When you think about how your own consumption and buying behavior has changed in recent years, it is easier to spot trends in the world of consumption and business.
If you think about which solutions you wanted and which ones are not currently being met, chances are others are looking for the same solutions.
Related: 7 Steps To Start A Small Business Online
Spending more time being thoughtful has helped us discover our unique gifts and strengths
As we started to spend more time in our homes, we had more time to do what we loved. For many of us, this has meant cooking, writing, speaking, and creating in ways that are unique to our own genius.
So often we doubt ourselves and what we can do to the point where it prevents us from taking the next step towards our highest desires. We believe that our gifts are not unique gifts. We believe our talents are easy for everyone when in reality they are incredibly talented.
While some people are good at their talents or can learn them quickly, they may not necessarily enjoy it. When you enjoy it, your passion and energy shines through your work. Work becomes effortless and enjoyable when you live in true accord with the desires of your soul and heart.
Related: 50 Tips For Starting Your Own Business
A recession can expand the workforce available
The pandemic forced millions of people out of their jobs. If these people do not choose to start their own business, they will try to join those who do and use their experience and expertise where it is most valued.
Not only do we help those in need of financial help in tough times, we connect those same people with missions and new business ideas that really change their lives.
During this time, if you are hesitant about starting a business, look for the reasons why it works rather than why it doesn't – because what we focus on is growing.
The world of online business is the new normal, and many successful leaders, businesses and corporations create in times of turmoil.