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You've probably heard a lot about Clubhouse, a new invite-only social media app designed for real-time connectivity. But did you know it currently has 10 million users? Ten million users … for an app that is currently only available for iOS. Ten million users for an app that is not open to everyone. That's true. You must have an invitation to use Clubhouse. At the time of writing this article, there were 2,794 listings for sale on Etsy for Clubhouse (which, by the way, you probably shouldn't be buying).
What is clubhouse and what can it do for your company?
Clubhouse is a live audio app that is a wonderfully weird combination of something that sounds terribly boring, but is utterly fascinating indeed. It's like a podcast and it's like listening to someone else's call. Basically, users can use Clubhouse to create rooms and clubs in virtual space. Each room is an event – a pure audio discussion among users. These discussions can be scheduled or appear unannounced. Discussions can involve only a few people – as in an interview format where other users simply listen – or the discussions can involve many users. These rooms and clubs are based on searchable topics and keywords that allow users to know what connects a group or event. And there is another important feature of Clubhouse: the calls are not recorded by the app. So one difference between a clubhouse and a podcast is that you have to listen live as the discussions are not archived.
Let's look at some examples of popular groups and events to understand how Clubhouse works, then let's look at some ways you can use Clubhouse to grow your business.
Related: How Clubhouse Creates Unparalleled Opportunity and Access
Shark Tank's Daymond John runs a popular clubhouse club called "If You Want To Be Rich, Think So!" The club hosts events with titles such as "Failures That Fueled Success". Katherine Lynn, who founded the application platform NextSteps, heads the Women Founders Club, which has approximately 70,000 members and hosts guests who discuss topics of interest to women entrepreneurs. Whatever your interests or industry, you can find clubs and events with conversations that can inform, inspire, and connect you with others in your field.
How can you use this new platform to grow your business as the clubhouse membership continues to grow?
The most obvious benefit of Clubhouse is connecting with more people in your industry. Insider insights are valuable in countless ways – recognizing and discussing trends, broadening perspectives and benefiting from shared wisdom. By listening to and attending events, you expand your network.
Related: 5 Ways To Network In The Clubhouse App
Position yourself as an industry expert
An important part of growing your brand is establishing you and your company as a category leader. The potential for greater awareness through the clubhouse is practically unlimited. Sharing your experiences and insights with others in your industry can help build your reputation as a thought leader.
Related Topics: Should Entrepreneurs Join The New Social Media App Clubhouse?
Hold virtual events
In addition to B2B networking, you can also use the clubhouse platform to get in touch with potential customers by holding virtual events. Your shoe store could promote a live chat with the designer of a new athletic shoe, giving customers answers and insight into the shoe design process. Your accounting business could host an event about little-known tax deductions that can save customers money. An online seed seller might have questions and answers with a master gardener on a weekly basis. Remember: your industry contacts are also consumers. The potential for customer loyalty is absolutely enormous.
Find (or become) a mentor
Not every entrepreneur is lucky enough to have a mentor with whom they meet and come into contact in person. The clubhouse provides a great platform to connect with people who challenge, inspire and hold you accountable. The ability to seek advice from experts is a huge asset when building a business. When you share your expertise with others, even seasoned business owners can gain new perspectives. Mentoring benefits both parties, and clubhouse is a great way to connect with people and build mentoring relationships.
Related: Why Is Social Club App Clubhouse Breaking The Internet?
Receive live feedback
Most of the entrepreneurs I know come up with new ideas all the time. Some of these ideas are great. Others are terrible. Most are somewhere in between. One of the great things about Clubhouse is that you have a network that you can exchange ideas with. If you make people in your industry available immediately, you can refine your ideas in real time.
Running a business costs money and not everyone gets a seat on Shark Tank. The clubhouse is another way to connect with potential investors, perfect your pitch, and possibly even close the deal.
Start asking around. Find a contact who is an early clubhouse user and ask for an invitation to join. Once you become a member, get involved. Come into rooms, listen to conversations, ask questions and share your experiences. Find ways to connect your company and brand with other people in your industry and potential customers. Remember, however, that the app is not really about making sales. It's about listening and contributing to important conversations in your field. Networking and branding are great opportunities that come from the connections and knowledge you gain from experiencing Clubhouse.
Related: How to Get Invited to the Clubhouse