This will help you make better use of videos on your website.
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Nowadays, people spend an average of 16 hours a week watching videos online, and 84 percent of them were convinced that by watching the video, they bought a product or service. According to YouTube, 70 percent of video consumption is on mobile devices. That's a lot of videos that are consumed every day.
Companies that don't use video on their websites are missing out on a lot of potential traffic, customers, and sales. Most marketers optimize their videos for search. However, there are other ways you can use videos to improve your website's search results. So, if you're starting out with videos on your company website or looking for help tweaking it, read on.
Here are seven ways you can use video to optimize your website and reach a wider audience.
1. Encourage feedback from the video client
Sometimes it's just easier to speak than to type. Tools like Typeform's VideoAsk platform make this easy. These tools allow users to create and submit videos pretty quickly. Marketers can use these videos to go beyond data analysis and extract valuable information from people's facial expressions, tone of voice, and body language.
2. Answer customer questions
A video-based FAQ can be a creative way to answer customer questions. You can continue to provide customers with the information they are looking for and build more trust with them. Seeing the faces of your employees can humanize your brand and products, and deepen the relationship and trust. Make sure to keep each video short and focus on a single topic for the best results.
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3. Promote brand loyalty with thank you videos
Saying thank you is an integral part of any relationship. It can improve the customer experience and build loyalty to your brand. For example, if someone downloads a lead magnet or subscribes to your newsletter, thank them with a short video and ask them to do an additional task, such as: B. completing a short survey. Video is a powerful thank you tool, as Vanessa K. Bohns writes in the Harvard Business Review that people are 34 times more likely to respond to personal inquiries than in writing.
4. Increase the time spent on the page
From an SEO perspective, videos can have a significant impact on your website. You can increase the time spent on the page, which is a ranking factor for Google. Also, by including keywords in the video and related transcriptions on the page, you will increase your keyword search rank.
5. Choose the right hosting platform
The choice of video hosting platform depends on what you want to achieve by adding the videos. Do you want to generate more website traffic or leads? Or are you trying to vary your content formats to appeal to a wider audience?
If you care about something other than traffic, you can host your videos on any platform like Vimeo or Wistia. If you want to increase traffic and views, upload your videos to YouTube as Google is more likely to rank videos hosted on YouTube before anyone else in search results.
The most important action is to embed the videos on your website regardless of the platform on which you are hosting them. This will ensure that your website will also get the SEO boost if it is hosted elsewhere. In addition, these platforms make it easier to embed the videos in most website platforms such as WordPress or Drupal.
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6. Put the video on top of the web pages
Regardless of where you put videos on your company website, make sure there is only one video per page. If you want Google to index a specific index, make sure it is at the top. Google usually only indexes one video per page and usually creates the first one it finds on the page. Keep this in mind if you've collected videos on a single page, e.g. B. on an archive page or a long landing page.
7. Create human-centered thumbnails
Video thumbnails are a great way to get people's attention as they browse your website or search results. These are static ads for the video designed to encourage users to click play. And they don't even have to be a frame from the video to be effective.
Moz does a wonderful job with it in their Whiteboard Friday series. They create custom, fun photos that can be used as thumbnails for their videos.
An integrated video strategy for your website can increase traffic and search engine optimization while delivering high value to your audience. The videos give life to your brand and give your company a human face. The bottom line is, video can get results on your website no matter where you use it.