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The COVID-19 pandemic has challenged and changed the way business works, maybe forever. One thing that hasn't changed is the importance of how your clients and prospects see your accomplishments, personality, approach, and quality of your work.
Your personal brand (the sum of the above and other factors) still matters as it is the ultimate source of your credit. It is therefore important to know how to achieve your full potential.
Credit derives its origin from the Latin credere, which means belief or trust. So getting credit (financial or interpersonal) depends on your trustworthiness. If you can pack your credibility into a personal brand, you will recharge your business in 2021.
Here are three basic principles of successful personal branding to lead you and your company to commercial success in 2021.
Related Topics: Personal Branding: The Key to Success in the Digital Age
1. Promote your brand
Personal branding expert Gary Vaynerchuk argues that it is necessary to "be your 100% authentic, true self". However, it is first necessary to identify who that is.
Create profiles online on at least two entrepreneur-friendly platforms (e.g. Instagram and LinkedIn) and focus on developing a real and customer-centric bio. Your bio must also outline your business philosophy and exude authenticity.
Make sure the content is presented professionally, including high-resolution photos and quality social media banners and graphics for your profiles.
Make that personal brand available through your social media presence, supported by your online presence through a bespoke website, and your local presence – what real people are saying about you.
Related: Why Building A Personal Brand Is More Important Than Ever Before
2. Deliver to an appropriate audience
Kylie Jenner might not be your favorite sightseeing, but she is a businesswoman that you should check out.
She has her target audience clearly in her sights: Market research after Keeping with the Kardashians asked her team to focus on the grouping "women between 18 and 38 years" and she saturates the consumed media within this tribe.
In a way that is consumed by this grouping, she markets, through visual media, woman-centered consumer goods and appeals to the experiences of women.
Identify your target group and plan and operationalize your marketing strategy.
Related: How to Balance Between Personal and Professional Social Media
3. Treat personal branding as a long-term investment
Patience is a virtue – often the big thing or breakthrough for your business comes long after you've done the legwork and promoting your personal brand and building relationships. Good things come to those who wait.
Developing a comprehensive and credible personal brand makes it easier to interact with your target audience, resulting in continuous results and returns.
Related: Why Personal Branding Is A Secret Weapon