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three rising niches that digital nomads can reap the benefits of over the following decade

November
17, 2020

6 min read

The opinions expressed by the entrepreneur's contributors are their own.

About two years ago my wife Anika and I decided to quit our work as stewardess and hotel concierge in order to realize our dreams of living as digital nomads. Since leaving the corporate world, we've ventured into various models of online business, from e-commerce to lead generation to coaching, as we've traveled in more than 85 countries around the world. Today we're helping people who are tired of working 9 to 5 jobs, become successful online, and start their own digital nomadic tales.

Remote working has been a central element in the fight against the ongoing health crisis since the beginning of 2020. And while traveling could still come with a few hurdles over the next 12 months, it appears that many companies have changed their attitude towards working from home. This is an excellent opportunity for those who, instead of a cramped and noisy city office, want to break the mold and work from their computers and smartphones.

If you're thinking of acquiring new skills that don't require your physical presence in an office, here are three exciting niches that not only will grow over the next decade, but are perfect for remote working too.

Related: 50 work-from-home jobs that pay as much or much more than the average American salary

1. Data-driven marketing

Analysts predict that global B2C e-commerce sales will hit and estimate $ 4.5 trillion by 2021. In such a rapidly growing industry, the need for digital media marketing experts is ubiquitous. However, in this day and age everyone and his mom call themselves an online marketer. Knowing the basics of marketing just doesn't do the act anymore. To avoid the noise of tens of thousands of self-proclaimed marketing geniuses, we recommend focusing on a slightly more complex, yet highly efficient marketing strategy: data-driven marketing.

Data-driven marketing is very important to marketing managers today. According to recent reports, 40 percent of companies are looking to increase their data-driven marketing spend, and 64 percent of marketing executives say data-driven strategies are essential in today's economy. While it may sound confusing at first, data-driven marketing is actually not that difficult to do. Have you ever run a social media or search engine ad and later tweaked it based on the results it got? This is essentially a very comprehensive form of data-driven marketing.

Thanks to the incredible value of reliable data, almost all software these days tracks user behavior and collects information that can be of great value in your marketing decisions. To become a data-driven marketing specialist, you need to learn how to generate useful data, extract it, and most importantly, use that data to your advantage.

As you may have noticed, data-driven marketing requires certain marketing skills, including social media marketing and search engine marketing, which are very effective for data collection, as well as content marketing and traditional advertising, which are great for using data to improve marketing results. However, since few are willing to go that extra mile, as a data-driven marketer you can position yourself as a valuable team member no matter where you are in the world.

Related: 4 Tips for Tapping into the Niches Created by Covid-19

2. Production of high quality content

Before the advent of Web 2.0, spreading one's own ideas and opinions on a large scale was usually reserved for a limited number of people, mainly in the media industry. However, with the advent of user-generated content and social networks, this has changed dramatically. Nowadays, almost anyone can upload original content, whether in the form of small posts, blog articles, pictures or videos, in an infinite number of virtual places and at any time.

If you can monetize your content, you can actually make a good living from it. However, monetization isn't just about pushing out tweets for content reasons. It won't make anyone rich – at least in most cases. With hundreds of millions of people uploading billions of pieces of content every day, quality is key.

User generated content can play an important role in marketing. According to a study conducted by Bright Local, 92 percent of people rely on user-generated content in their purchase decisions. As the marketing software giant Stackla recently reported, around 57 percent of consumers believe that only a minority of brands create authentic content. The demand for influencers not only from major platforms like YouTube like Instagram, but also from native channels like blogs and podcasts is expected to increase significantly in the next few years.

The beauty of a content production company is that you can choose from a variety of methods to produce, distribute, and promote your content in a variety of potential topics and niches. There are immense opportunities to scale your business. It can take some time for the ball to start rolling. So start by posting content that supports an existing business or your personal brand. That way, you can prepare well in advance for your journey as a profitable content producer.

Related: If you work from home to stay, expect these 5 things to change

3. Virtual jobs

Thanks to the rapid spread of COVID-19 regulations in the workplace, 2020 has created an immense number of new virtual workplaces, many of which are expected to remain virtual even after the health crisis has ended. This still relatively new type of employment does not require a physical presence in an office or even in a specific country and is therefore perfect for digital nomads with and without work experience.

In addition to growing health concerns, another major reason for the significant increase in virtual workers is that they cost businesses significantly less than in-house jobs, as virtual workplaces require less office space, fewer extras, and often lower salaries or hourly rates. The possibilities for virtual jobs are many and varied.

The more companies recognize the benefits of remote working, the more opportunities both regular employees and freelancers have to realize their dreams of becoming digital nomads.

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