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three Historically offline industries that go surfing

On the list are some all-star companies that have done an excellent job in no time.

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17, 2020

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The opinions expressed by the entrepreneur's contributors are their own.

They say to survive you have to adapt. The past few months have shown that this is particularly true, especially among the many industries that are forced to digitally transform their business operations overnight to prevent economic collapse.

Of course, the digitization of some industries such as sales, marketing and advertising has been going on for many years. However, there were some key industries that had not yet emerged and were looking for solutions. Fortunately for all of us, their perseverance paid off.

Here are three examples of resilience.


All types of health services inevitably found their way online during the ban, and many of them intend to remain web-based. In the United States, calls to maintain telehealth are growing as part of a much-needed healthcare revolution. Elsewhere, the UK's National Health Service recently approved Babylon Health – which operates an AI-based triage interface to interpret symptoms – as a primary care provider.

Betterspeech is an example of a healthcare provider that wants to continue offering 100 percent online speech therapy beyond the pandemic to improve access for older patients and those affected by mobility or mental health problems.

Since orders for accommodation have been received, real estate agents have been selling real estate using virtual tours, with even larger agencies going online. But there is more going on. Fintech investors have a fixed price in mind, at which buyers become owners almost simultaneously with the transfer of funds. The potential benefits of developing a solution to the long drawn-out real estate exchange problem are estimated to be around $ 100 billion.

Ambitious "Proptech" companies hope to be able to automate many of the tasks that real estate agents find time-consuming. They also aim to use technology to revolutionize the way we buy houses, just as fintech has changed the way we move money and make payments. And the online revolution doesn't have to stop once you've exchanged contracts for your new home.

Related: Some Long-Term Lessons for Real Estate Developers from COVID-19


If you've ever felt impatient to buy a property, chances are you were frustrated trying to organize renovations as well. Getting quotes can be a time-consuming ordeal waiting for people to show up, and the whole process is out of date. However, all of this is likely to change. We are already seeing companies emerge that recognize the difficulties of property owners and are busy offering time-saving online solutions.

Houseace uses technology to make renovation easier to arrange and understand. For homeowners who generally know little about construction, the main benefit is that they get information, property management, help, and an online offer from a local contractor – all in one place. Contractors can essentially outsource their marketing and sales. This is exactly what customers tend to think is terrible.

Related: Why Offline is the New Online (and What It Means for Entrepreneurs)

Houseace is just one of more and more companies that combine offline with online. And despite the internet revolution of the past few years, the evidence suggests that people want exactly that. As convenient as the internet is, most people do not follow a straight line to the checkout when shopping. It sounds a bit crazy, but as lucrative as e-commerce is, as fast as online sales grow, they still make up less than 10 percent of the total retail market. Ultimately, companies need the right mix of online and offline presence to meet a variety of customer needs and preferences.

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