6 min read
The opinions expressed by the entrepreneur's contributors are their own.
The following excerpt is from the book No BS Guide to Powerful Presentations by Dan S. Kennedy and Dustin Mathews. Buy it now on Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% in this book if you use code CAREER2021 by 04/17/21.
The types of events you can create are unlimited. Do you want more leads? You can automate it. Do you want more sales? You can generate them daily. Would you like to provide paid content on the autopilot? Done. Bonuses? Large.
Related: 2 Secrets About Online Media Presentations
Let's take a closer look at three different case studies: a closing strategy session, a direct product sale, and one in the finance industry.
The strategy session ends
For more complex sales, it helps to speak to someone in person. These types of sales usually include items with higher tickets or many delivery variables.
Case Study: Strategy Session Webinar
Organization: Clients on Demand ™
Russell Ruffino is the entrepreneur behind Clients on Demand ™. Ruffino is one of the most successful internet marketing gurus today.
Rufino's business success depends on generating leads, building trust, and qualifying the leads to guide those who are appropriate for the next step – a strategy meeting over the phone. Ruffino experimented with all kinds of lead generation strategies to achieve these goals, including downloads, mind maps, mini-courses, videos, and even a book. They were fine, but not as well as he wanted.
Then he tested an automated webinar. The webinar became his most successful strategy up to this point. Its business grew, but it didn't do what it should have done.
The automated webinar software he tested was not StealthSeminar. He noticed that the other automated webinar systems he tried were not stable – sometimes they worked, sometimes they didn't.
Also, he didn't notice any of the other automated webinar software that was converted for mobile traffic, which now accounts for 51 percent of all traffic. StealthSeminar alone is the only one that correctly runs webinars on iPhone. All others show a video length and a fast forward button. This is not a good thing if you want to control how your attendees consume the content.
Ruffino tried StealthSeminar and was thrilled with the results. His business initially grew 1,503.33 percent and has grown much more since then. Ruffino has found the best way to get in touch with potential customers, build trust and qualify them, and that is through a stealth seminar.
Related Topics: 6 Steps To Create The Ultimate Webinar
He has a fantastic webinar that his attendees love. During the webinar, participants who have no previous knowledge of Ruffino will be introduced to him and his system. Ruffino offers great content, builds trust, connects with each participant, and then controls those who are qualified for an appointment. Attendees will see a link that they can click to schedule a strategy meeting.
In the strategy meeting, the interested party learns more about the program and is further qualified. If the match is appropriate, the offer will be made for the individual to join Ruffino and Clients on Demand.
The direct sales webinar
Easier sales don't require talking to anyone and often can cost you sales. These types of sales typically range from $ 47 to $ 2,500. The sweet spot for direct sales webinars is between $ 197 and $ 1,497.
Case Study: Direct Sale Webinar
Organization: Forex Trading Hispano
Christian Helmut is the driving force behind Alfonso & Christian. They are business growth consultants who run multiple companies and different types of webinars. They help people to scale and automate their processes. Let's watch a direct sales webinar.
Helmut wanted to automate the sales cycle. In addition, his company wanted to create value and position itself as the best in the market – all without human intervention.
Helmut and his colleagues tried different ways to generate leads and to establish their expert positioning. While it was successful, it failed to achieve the goals they set for themselves. They weren't getting the number of leads they wanted at a price that was acceptable to them. Nor were they selling the number of products they knew they could.
Helmut then created an automated webinar and started driving the cold traffic from Facebook and YouTube video ads to the automated webinar. Helmut's list grew rapidly and the company's positioning reached the top of the market. The automated webinar started generating revenue with the autopilot. In fact, a 15x ROI is achieved. For every US dollar the company spends, it gets $ 15 back – all automated.
The financial industry webinar
The financial industry has also been hit hard by automated webinars. In the past, many individuals have held seminars in a live setting such as a restaurant or hotel. Now it is getting harder and more expensive to get people to attend such events. With the online webinar, you can reach these people much cheaper and more conveniently from their home or office.
Case Study: Financial Industry Webinar
Organization: AnnuityCheck ™
Steve Hutchinson is the founder of AnnuityCheck ™. He has years of experience in the financial industry and wanted to maximize his success with AnnuityCheck, a SaaS fintech company.
Hutchinson wanted to help financial advisors automate their financial calculations and maximize retirement income for their clients. He spent the first two years doing live webinars, wasting 10 to 20 hours each week preparing for a webinar or two. It was a strain on him, mentally and physically. It took away from other professional and personal activities.
Related: 4 Secrets to Becoming a "Presenter" That Attracts an Audience's Attention
Hutchinson eventually turned to automation through the stealth seminar for his webinars. He found "all new marketing gear" in online optimization and eventually turned to the same type of automation that his customers rely on to streamline the process. "Now I can update a simple file a few times a month as needed and get my life back," says Hutchinson.
AnnuityCheck ran its first two automated webinars Friday through Sunday and Monday. The statistics show that 538 registrations, 272 participants and 46 were registered with credit cards – 17 percent.
As you can see, there are many advantages to creating your own automated webinars. They are a powerful tool that can be used for many different applications such as: B. to create lists, generate leads or convert sales. Getting your webinar up and running is easy. I wish you much success!
Did you like your book preview? Click here to get a copy today – now 60% off when you use code CAREER2021 until April 17, 21.