A Chinese restaurant owner wrote his own reviews on each menu item and the result is just great.
Free book preview Ultimate Guide to Facebook Advertising
Get an insight into how you can use Facebook's marketing resources to benefit your business.
4 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
Sometimes the best advice you can take in life and in business is to "be yourself". This was demonstrated by Feigang Fei, owner of a restaurant in Montreal, Canada, who went viral because every item on its menu was accompanied by an extremely sincere review.
This week, AuntDai local Chinese cuisine rose to fame thanks to a tweet from a diner on social media. Netizen Kim Belair shared some photos of the original menu on Twitter.
"AuntDai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest comments from the owner," wrote Belair, whose post went viral with over 73,000 likes and nearly 11,000 retweets.
The post was accompanied by several pictures with the owner's interesting reviews. In one of them, which is dedicated to the "orange beef", you can read that it is "not as good" as the "General Tao Chicken", another specialty. "Anyway, I'm not a fan of North American Chinese food and it's your choice," Feigang clarified.
In another case, the businessman showed his candor by pointing out that he hadn't even tried his new recipe.
“This is new on the menu. I haven't had a chance to test it yet. According to many customers, this is very popular. I still couldn't try. It seems like I should spend more time in my own restaurant, ”reads the description of the beef with satay sauce.
Hey, I'm the owner of Cuisine AuntDai. Thanks to your tweet, I received many press interviews. It's been a hell of a few days in my entire life. Join Twitter to thank you. If you like I want to talk to you. You are my first person to follow on Twitter !!!
– Feigang Fei (@feigangfei) January 17, 2021
However, the one who takes the palms is the criticism of its sweet and sour strips of pork. First, Fei says that it is the most sought-after dish by Chinese guests in his country and that there are many varieties of it. The restaurateur immediately made it clear that he didn't love his recipe.
“Since I have very high expectations of this dish, to be honest, I'm not a fan of our version. But don't get me wrong, the dish in our restaurant is delicious too. It only differs from the ones I studied in, ”says the text.
The importance of digital PR
Belair's post made the restaurant so popular that its owner had to open a Twitter account. The first thing Fei did was leave an emotional comment in response to the post that made it go viral.
“Hello, I am the owner of Cuisine AuntDai. Thanks to your tweet, I received many press interviews. It's been an amazing couple of days in my entire life. I joined Twitter to thank him. If you agree, I want to speak to you. You are the first person I follow on Twitter! Wrote the restaurateur.
Next, Feigang Fei published the first post in her profile, which was also dedicated to the young tweeter.
“The first tweet is thanks to @BagelofDeat. His tweet posted my comments to the media on our restaurant website AuntDai.com. First radio interview in my life, first television interview, it's like a dream. Thank you from the bottom of my heart, ”said the businessman.
While it might seem like another viral anecdote, Cuisine AuntDai's honest menu makes it clear that betting on honesty can sometimes make a difference in business.