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Online planning and time management are vital for any business owner. However, if your business is on time, then online planning is a must.
Patients are people and people are busy. Expectations were aroused. Rules have changed. And instant gratification is in great demand. For the healthcare industry, technology has not kept pace with the growing demands of consumer expectations. As a result, most patients still have to phone to make medical appointments. And the patient experience suffers.
Providing online scheduling is an easy way how healthcare practices can reinvent themselves, revolutionize the way they work, and deliver an exceptional patient experience.
Related: How an Automated Planning Tool Helped a Wellness Center Find Its Way Around
Keeping pace with consumer demand
Online scheduling is a big differentiator when looking for a doctor's office. It is no longer enough to be the closest practice close to that person.
When choosing between doctors with similar experience, proximity, availability and patient satisfaction, 80% of patients said they would switch providers for convenience alone.
Because of this, technology is key to driving this industry forward as Millennials, Gen Z and beyond are not only the most tech-savvy generations, but also the most technology-dependent. Future generations know no life without smartphones, iPads or laptops. And they will choose who can make it the fastest and easiest process for them.
People want to reserve their appointments when it is most convenient for them. In today's busy and fast paced environment, this can often mean booking appointments outside of business hours. Self-service is the way of today. Failure to offer online planning directly will result in lost leads and a work backlog that you will have to return to in the morning.
Since it is easier than ever to take responsibility for their health, more patients will come and keep coming back.
Related: 3 Tactics Small Businesses Can Use To Reduce No-Shows
Create an engaging patient experience
The patient experience goes beyond what happens at the physical appointment. Equally important is what happens before they get through the door. Turning the process of finding and booking a patient visit into a patient experience that is responsive to the patient's needs will create an unforgettable memory.
Nobody wants to sit on the phone for 20 minutes trying to make an appointment, let alone leave a message and wait 24 hours for a call back. Online scheduling picks up the practice staff from the phone and is present at the moment. When they don't have to worry about appointment changes, appointment reminders, or paperwork, they can get patients on and off as quickly and smoothly as possible.
Adapting to the changing landscape requires a departure from “business as usual”. Providing the right kind of tools that facilitate the experiences the modern patient wants – like comfort – is the critical piece of the puzzle that needs to be solved to create the ultimate patient experience.
Increase your bottom line
Every entrepreneur has an end result. Far too many practices focus on cutting costs in order to increase their bottom line when it really comes down to two simple priorities. For a practice owner, it has to be the perfect mix of patient satisfaction investments to grow their practice, which increases the bottom line.
By eliminating back and forth communication and shortening waiting times, satisfied patients will be satisfied and satisfied patients will refer their friends and family.
Online scheduling is the fastest, easiest way to reduce no-shows and cancellations and save your practice thousands, if not millions, of dollars annually while attracting new patients.
People are busier than ever these days. You have no time for phone calls and no doctor's offices. It's a research-backed fact that automated reminder systems are much more powerful at getting people to show up on time.
The future of healthcare lies in working with technology. It is time to acknowledge that 1990s practice will not meet growing patient expectations in 2021. A digital transformation will help practices reach more patients and improve the quality of life in their community by giving them the ability to take care of their health.
There is no doubt that online scheduling and patient experience will shake things up in 2021. Prioritizing these two areas will give your practice a competitive advantage.
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