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The way to do the not possible

30, 2020

4 min read

The opinions expressed by the entrepreneur's contributors are their own.

Do you remember when the Space Shuttle Challenger blew up in 1986? Do you know why this happened? An o-ring failed because it wasn't designed for the cold, despite the fact that some of the brightest people on the planet worked day and night to execute a perfect plan.

The public is hiding a $ 16 billion industry. It's under your feet, in every building you walk into, on every street you drive on, in the helicopters and planes that fly overhead, in every gas and water pipe on the planet.

Successful brands like Disney, GE, Boeing, Nikon, Six Flags, Ford, Tesla, SpaceX … what do they all have in common? Something like non-destructive testing. It's a mission critical element for almost every industry – including space, energy, buildings, bridges, roads, and automobiles – and without it we would live in an incredibly unsafe environment.

The integrity of your infrastructure is important … and by that I don't just mean buildings and back roads.

Lead in stressful times

When you are in a C-level position in an organization and you are frustrated that you are unable to create enough leaders and teams who can innovate, identify opportunities and capitalize on them in good times and bad This article teaches you several basic leadership principles that you can start using now.

It's one thing to lead teams that are doing their daily chores. Getting a team to do their daily chores in incredibly dangerous, high-stress environments is another job. A “win” means that “everyone in the team came home today”.

I recently interviewed Ryan McMullan, whose Alaska-based company Execute The Impossible has developed a unique system to identify hidden opportunities that generate cash flow and then build teams to come up with solutions to capitalize on those opportunities, no matter how the operating conditions are extreme.

Non-destructive testing

McMullan specializes in non-destructive testing (NDT) and focuses on oil and gas in Alaskan pipelines. He's worked his way up from the bottom up and now works with C-level executives to create teams that "ride or die" for their managers and can be executed in any situation.

So why did McMullan choose to leave the fieldwork he had done and start this business? He saw endless opportunities for C-suite executives to align with on-site teams and capitalize on key industry opportunities that are hidden from view.

The point is to have a prescriptive approach to putting strike teams together to take advantage of these opportunities. McMullan's decade and a half of experience influenced his systems and processes. Essentially, he goes out and puts together teams that can help companies get the money they need. Teams that have trained with McMullan can innovate on site and in the boardroom and do the impossible.

What Makes a Great Leader?

Two central leadership principles. Never ask someone to do something that you are not ready to do. Your team needs to know that the direction you are driving them is the exact direction you are supposed to go. They have to buy their way into you, and you do that by earning their respect with faith, courage, and enthusiasm.

The second principle of leadership inspires others to do their best and see the greatness in them that they may not even see in themselves. It's something that McMullan instilled in great coaches during his years as an elite hockey player who saw something in him and helped him get it out. Today McMullan works with his teams and turns robust individualists into executives who lead the teams themselves. Many executives don't see their employees as holistically and career-wide as McMullan's, and the difference is remarkable.

My conversation with McMullan reminded me of the importance of getting back to the basics of leadership in times of chaos, uncertainty, or unmet expectations. "Soft" skills like integrity, emotional intelligence, and willingness to invest sweat capital with your team are some of the most important principles C-level executives must demonstrate – especially in industries that are dirty, dangerous, and precise.

For more information on working with Ryan McMullan, please visit:

Watch the entire YouTube interview here:

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