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The two certainties of the pandemic: teletraining and teleworking

8, 2020

7 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

In the professional world, concepts such as VUCA (Volatility, Uncertainty, Complexity, Ambiguity) have been brought back into fashion. the curve of change; Resilience and others of the kind. All good in theory, but difficult to assimilate in practice. From the beginning we have anxiously tried to find a solid ground that will help us to overcome the economic-existential crisis between pajamas with jackets, faulty joints, massive layoffs and the loss of loved ones. There was chaos.

Change curve / Source: The Persuasion Institute of The Americas

Nothing has really changed since then, but our minds are more used to the VUCA: the neocortex is no longer bound by the amygdala, reason is gradually returning, and on the curve of change we are already in the decision-making phase (see figure above)). Now, with a greater chance of success, we may ask ourselves again how we can be more resilient.

The answer lies in the two certainties that COVID 19 leaves us: Teleworking and Teletraining .

Teletraining is aimed in a very “Darwinian” way at those who adapt best to the environment. Part of that reality is the lack of time and a desire to take courses.

Let's review two testimonials on these topics and what they think.

The Netflix of corporate training

Martha Forero is the founder of UBITS, an enterprise training startup that is part of Y Combinator, the accelerator that promoted companies like Airbnb and Dropbox. Martha and her organization rely on a new generation of people who need flexibility and variety:

“UBITS is the Netflix of corporate training, a micro-learning system through short online courses (Bits). When we started UBITS, we found that there is a very large gap in training in companies: 30% of the budget goes to training managers and 70% to the rest of the staff, who make up 97% of the organization. This money is allocated by the HR manager or director according to the funds deemed important. We wonder what would happen if the HR manager provided higher quality options that are tailored to each person's needs and widely available. "

“The UBITS catalog contains more than 460 courses whose subjects enable the development of soft, strong and technical skills. It is much more appealing to the user to see a display of opportunities that adapt to their tastes and needs, as is the case with Netflix with movie genres, and not just presented by sheer stars: company presidents, consultants and experts in each Theme . All courses are completely practical and without theory. We are the university of small courses. "

The economic crisis caused by the pandemic resulted in the resources of many companies being reduced in several areas. Such is the case with corporate training, where 44.6% of organizations surveyed by UBITS in November cut their budgets. Likewise, the future seems to be determined by skills that were not so important before, but the situation gave them new impetus. The study “The Future of Work in Latin America 2020” found that more than half of the companies surveyed (54.5%) stated that they expect their employees to be trained in soft skills such as leadership, decision-making and assertive communication.


Michael Porter, the great strategy guru, talks about three generic strategies to consider in any business: differentiation, focus, and price leadership. UBITS represents the other type of teletraining, but what if you add an emphasis on soft skills to teletraining?

It would also be wise to look at the stark reality that is definitely a certainty in this new age, teleworking and, if we get even more realistic, layoffs. Who is your hero in the business? Branson, Musk, Gates, Jobs … or it could be something more national like Slim or Aramburuzabala: what is the basic advice any of them would give you?

Follow your passion. If you're good at it, work on it or get started. ""

Who works with a strategy of focus and passion to deal with soft skills?

The factory of passionate entrepreneurs

Alvaro Gordoa is rector of the Public Image College, author of the book The HABLA method, famous influencer in social networks and in various media as an expert on the topic of public image (including Martha Debayle, La Academia). The institution that Alvaro heads celebrated its 20th anniversary this year.

“The College of Public Image is aimed at entrepreneurs who follow their passion and work on it. Of course, studying for a Bachelor, Master or PhD in this fascinating field of knowledge can be very useful in any profession, but we see school as a factory for entrepreneurs; of consultants working on what they are really passionate about. In this area there are many opportunities to create your own jobs. You can advise from a politician to a leader or even an artist on various communication issues such as public speaking, the right way to express the essence in dressing, and the effective way to behave in different professional environments. In addition, our graduates successfully advise companies on their environmental, audiovisual and visual image to provoke what we technically refer to as a positive unified collective response. "

“What we conceived as the most beautiful university in Mexico, ecologically and educationally, was also thought of as teletraining on our global campus from the start. We were without a doubt the first university to use systems that allowed us to teach live from a distance: we used Zoom long before it got famous. Ten years before the pandemic, our professors were ready for it, and since then, students from all over the world have learned to be entrepreneurs focused on their passion. "

“If you want, you can also be a public image advisor from home. There is a vast blue ocean of teleworking opportunities to serve countless customers. "

Telework is retained in the corporate environment as well as in self-employment and entrepreneurship. According to UBITS research, 66.2% of companies are considering implementing remote working in their company. Of this group, 49% would do this in a mixed manner (with personal office work some days a week); 40.4% would use the coworking modality (the employee only goes to the office on the days he deems necessary). And only 10.6% would 100% implement remote work.

The reality has changed. Volatility, uncertainty, complexity, and ambiguity are less when you are in the lead on the change curve (see figure above). Build your differentiation strategy or approach based on these two certainties: teleworking and teletraining. You are part of the solid ground you have been waiting for to make smart decisions and succeed.

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