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The recreation gives a singular alternative to vary social norms

This crisis has created a multitude of opportunities to relax for everyone in cheaper and fairer conditions.

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27, 2020

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The opinions expressed by the entrepreneurs' contributors are their own.

In times of crisis, it is important that we find ways to keep employees creative on the payroll rather than becoming unemployed. America is known for its entrepreneurial spirit, but if the answer to a disaster is to reduce business risk, there is a clear distinction between what is best for that country.

I am the head of a talent development organization that works with companies with just 60 employees and down to company level. The instability of personnel planning in companies from the age of 15 with 2,000 to 80,000 employees is real. Although the volatility is lower than we admit, the number of employees is often directly related to the result, as companies are still in startup mode. What we have to accept is that we have more control and companies of this size have enough maturity to forecast sales and the company's needs to maintain the status quo – let alone the forecast business growth.

See also: Airbnb CEO: It took us 12 years to build, and we lost almost everything in 6 weeks

What if we incentivized CEOs to keep employees in crisis and build reserves to keep a company going for a year or two to weather an economic downturn, and research and development – d. H. Ingenuity – to double during economic conflicts?

Take Apple, for example. In the 1980s, they believed enough in their product and took a risk when it came to equipping schools with long-playing devices, which increased the demand for marketing over 20 years later. This type of leadership and foresight has made them one of the top companies of the time.

When we look at strategic investments in entrepreneurship, product development and general economic sustainability, we have to think differently about how we develop the asset that drives our businesses: people. States provide tax incentives to businesses, and these incentives are usually tied to people's development through job creation and local hiring commitments. We need to change the mindset of those companies that see these commitments as liabilities rather than opportunities. Decisions are often made based on the incentive rather than the available workforce.

Our current crises have created a multitude of opportunities worldwide to recover more cheaply and more meaningfully than just economically. During this lengthy window of uncertainty, companies should double their investments in people. Retraining current employees for the home industry as a result of our new world order, researching products and services that will help make some elements of the "way things are" returning and sustainable while we agree that they are not all of our old paradigms are worth preserving.

Related: What Does the Crisis Mean for the Sharing Economy?

When we think about how this new world will look beyond face masks and distance, we have an opportunity to correct some of the prevailing inequalities that we know were present in our recruitment strategies but were ill-equipped to address the following :

Reduce income inequality when we start hiring. Commit yourself to improving the conditions of competition when you bring people back from vacation and start hiring again. Your old salary need not be an indicator of your new potential. Recalibrate educational needs for skills and competencies instead of the family tree. Not all jobs are created equal. Treat them differently by removing the qualification requirements that require certification, recruitment, and eligibility. Recognizing our existing policies and practices has contributed significantly to the perception that we have a talent deficiency. Change the practices and we'll find a whole new world of potential talent to meet our ever growing talent needs. Differentiate roles to get more entry. Level Opportunities in Mid-Level JobsDevelop new talent by targeting 15 percent of all vacancies for junior titles so that our hard-to-fill mid-level roles become leadership experiences. Shift corporate culture to create new talent, not just consumers of a finite and dwindling resource. Examine talent acquisition costs by role and invest in developing new net talent and mentors. probably the future leaders

Related: 5 Ways How Entrepreneurs Can Recover After a Crisis

The word recovery should be looked at more broadly – we shouldn't be content with a short term and the loss of institutional knowledge – when looking for new technical talent. Instead, let's create a happy middle ground. We are uniquely positioned, perhaps once in a century, if we can create the dramatic and diverse changes necessary to change entire social norms.

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