How a very strange date in my 30s still applies to the way I do business today.
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In my 30s, single, dating and living in Palm Beach, I had some pretty crazy experiences. On the highlight role are a CEO in his forties who tells me that his mother has to come on our first date, and a mogul who has more money than senses and has chartered a private yacht and a five-star chef, to simplify a separation convoy. But these are stories for a different time, because it's about the craziest night of all.
This is what happened: One evening when I was at a local meeting point, I was more happy about the people (fiduciaries who mingle with the visitors) than anything else, and I happened to be talking to someone who was the city visited. He seemed nice enough, with a great accent, a charming smile, and interesting conversations. He asked me for dinner later that week and I agreed.
We met in a local Mexican restaurant. The food was good, the entertainment was fun and easy, and when he asked me if I would like to have a cocktail in one of my favorite places nearby, I agreed.
When we met there it was strange. While sipping a spicy mojito, which despite this evening was still one of my favorite cocktails, he started talking about "our plans for the future". I could visit him in Boston – the person I had spent about 90 minutes with. I wasn't ready for it.
I replied, "This is very nice, but let’s see how it goes tonight before we go on any travel plans." But that didn't deter him. In fact, he was making harder progress. He suggested that he travel to his house in Crete with him. When I felt uncomfortable, he got even stronger with: "We can move to Crete and you will have my babies there."
Cue the exit.
I quickly murmured that I had to take something from the bar, threw it up and asked the bartender to lead me to my car because I was rightly freaked out by this guy's aggression. At that moment, he chases me down the street, knocks on my window and runs after my moving car, followed by many voicemails left over from crazy confessions of love after I left.
Um, no thanks. It was bizarre, pushy, and way too much. Rumor has it that he was arrested a week later for beating a club bouncer. Not surprised.
Related: Turn this over to your marketing and it changes everything
No, I never saw him again, but I saw many companies that made similar mistakes in their marketing. They may not be chasing their dates with the promise of living in foreign countries, but they are trying to sell on hello without first offering value or building trust.
Fortunately, there is a better way. You can quickly find your perfect perspective and get them to chase you instead of the other way around. Start with the value first, then ask for the opt-in and then for the sale. In other words, make an appointment for a minute before asking them to go on vacation with you.
For example, my company is holding a virtual three-day conference on how to start your first course and scale to six- and seven-digit numbers, but I don't advertise directly on the sales side. Instead, I host free workshops on how we got 100 million participants from a course to 1.7 million incomes.
Related topics: How to land your dream 100 customers for $ 5 in ad spend a day
Give value before asking them to give me their time and money. That is the key. Are you asking too early about the sale? First, try adding more value to multiply the number of yes values you get. Spicy mojito optional.