Start your new business successfully with these four steps.
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This book will equip you with effective strategies and tools to help you reach your full potential as a freelancer and achieve financial prosperity.
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The opinions of entrepreneurs' contributors are their own.
The following excerpt is from Laura Pennington Briggs' book Start Your Own Freelance Writing Business. Buy now from Amazon | Barnes & Noble | Apple books | IndieBound or click here to buy it direct from us and SAVE 60% on this book if you use code SIDEHUSTLE2021 by 06/20/21.
When it comes to starting a freelance writing business, you can gain some confidence and know the right steps to take to encourage you to start your freelance writing career today.
You can start your business in just a few key steps: researching your marketplace, creating your samples, discovering your unique value proposition, and creating your pitch and marketing plan for building your business.
Research the marketplace
You can't start a freelance writing business without knowing if there is demand for your services. You may have all the passion in the world for writing on a niche subject, but if there aren't any clients you hire for this job, it's unlikely you will be able to build a sustainable freelance writing business.
Researching ahead of time can help clarify whether there are industries looking for freelance writers who are in your area of expertise or passion and how to narrow down your overall marketing plan. It is highly recommended that you check out some of the freelance writing job boards for a better understanding of the types of jobs and industries your ideal clients work in. Keep in mind that not every customer will publish their job on one of these job boards. The most common job portals include:
This research process is very valuable in giving you a basic idea of whether there are any companies that you would like to work with. Keep in mind that not every company is interested in hiring freelancers.
Similar: The 9 Skills You Need To Be A Successful Freelance Writer
Create your samples and discover your unique value proposition
Creating your work samples is crucial. You might want to research other freelance writers who specialize in the type of project or industry you're in just to get you a feel for what else is out there.
Additionally, you need to understand your unique value proposition that you – and only you – can deliver to the customer. While any writer can produce high quality work, what makes the experience of working with you different from other writers or the client's in-house writer? You may find you deliver on time every time, guarantee originality, or maybe have 20 years of experience in the field you write about.
Think about what sets you apart from other writers and how you can stand out from the crowd. This is especially important when starting your freelance writing career as you may use marketing methods like job boards where you compete directly with other freelance providers. Your samples should convey your general writing skills and be tailored to the type of projects the client is planning to hire.
Related: The Only thing you have to do if you want to become a successful freelance writer
Create your pitch / marketing plan
Creating your pitch and marketing plan is always the step that should be taken after creating your samples, as creating your samples and identifying your unique value proposition can open your eyes to what sets you apart from other writers.
Your sales and marketing plan should be something that you can stick to. Keeping a number in mind, be it the number of pitches you send each week or the number of hours you spend building your business, it can help you work towards growing your business and do it successfully to do. Many freelance writers drop out when they send their first pitches and hear nothing or have a client telling them they are not interested.
Here are some tips for creating a marketing plan:
Be prepared to cast a wide net with your weekly reach or pitches. Plan to contact far more people than you are converting. Sending 25 pitches a week is a great way to get the ball rolling. Set specific hours for marketing work on your calendar. If this is your first time starting, I recommend five to ten hours a week. Stick to your goals and take responsibility; Post your weekly pitching goal in a note on your desk or in a spreadsheet where you can track your progress, and research as much as possible on specific marketing tips for the platform you choose (e.g. LinkedIn or cold e-mail) Make a note of which pitches and marketing methods are most successful for you. Your two main marketing methods should be the ones that you focus on.
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