The founder of a social platform focused on preparing meals and snacks for toddlers talks about how she built an online community.
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Brooklyn-based parenting writer Michelle Piccolo posts recipes and tips for feeding toddlers on Instagram. She discusses strategies with Jessica Abo to grow her social audience.
Piccolo shares tips for growing an online audience through Instagram. Specifically, she talks about keeping a tight focus, working with other developers speaking to the same or a similar audience, and addressing issues the audience is likely to face. She also talks about the importance of authenticity and consistency so that users know what they will get when they visit.
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