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Sure, your self-care is essential

The hustle-and-grind culture may be popular, but it's not productive.

August
29, 2020

3 min read

The opinions expressed by the entrepreneur's contributors are their own.

There are two types of people: those who love the sand and those who don't. I happen to be ready to get a tattoo of the waves as my ode to love her so much.

That is, if I wasn't in my mid 40s and didn't understand that every tattoo will change between now and the next decade. But I digress.

The beach is my family's jam, so we headed off for a quick getaway a second time in midsummer to celebrate my oldest double-digit numbers. We say goodbye to my people who have been returning to New York since February after their stay with us and a moment of calm after my last book start. Because moments are to be celebrated, rest is required and free time is essential.

You see, I disagree with the famous agitators who share "you have to push and grind around the clock" memes.

They shout from the rooftops how we should sacrifice all things to make our business dream come true. But at the end of the day, when you sacrifice your relationships, your health, your friendships, and your community connections, what was the reason for the "rush and grind" anyway?

Back when my first edition of The No B.S. The Guide to Direct Response Social Media Marketing has been published. I was always in hard work mode. I had two young children and I balanced it out by running an agency, speaking at conferences, and meeting lots of fans. My immune system was at an all-time low and my exposure at an all-time high.

Related: The Indecent Crete Proposal

The day after my book was published and we hit bestseller status, I got a virus that turned into pneumonia and took me to the hospital for months. I spent the vacation in the hospital. I missed the time with my kids. Time in my business. Time in general. Pressing too hard cost me so much in the end, and I won't repeat that lesson.

I've been getting enough sleep since then. I work out. I work less I party. I am taking a break.

I am still busy. I am still working hard. I still do the things that many don't so that I can reach those that others can't. Just not around the clock. And not to the detriment of anything else. And guess what? Our company continues to grow. Segmenting my work into more time-specific sections actually made me more productive. So what about you

The thing is, I'm not preaching about you to change the way you do, Boo. I just want you to know that if I didn't get it right, the consequences weren't as hot.

The hustle-and-grind culture may be popular, but it's not productive. And the good news is, you can decide how your schedule and work-life balance will affect you. That’s only up to you.

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