A strong social media presence is the foundation on which you can build a world-famous brand.
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Almost half the world is on social media, according to Digital 2020's Global Snapshot in July. To build a personal brand today there is nothing like social media. The potential audience and awareness the platform can generate would be inconceivable to yesterday's advertising and marketing teams.
Social media enables brands to truly and personally connect and interact with their audiences. This, in turn, creates customer loyalty, generates leads, and offers the kind of marketing and promotional money that can't be bought.
Social media creates its momentum and can turn a former niche brand into a well-known name. Here are three reasons why social media has become the most impressive and powerful tool anyone can use in building their personal brand.
Social media gives your brand a touch of authenticity
In a digital landscape where everyone is scrambling for attention, it is becoming increasingly difficult for any brand to stand out. The biggest compliment an audience can give you is believing in your brand. They will only do this if you are an authentic and genuine item. "Once you are authentic on social media, the world is your oyster," said investment advisor Rob Coats, founder of Connect and Grow Rich Consulting Agency. Coats made a name for himself on social media for being positive and persistent. "People follow me on social media because I break it down in simple terms how they can create wealth, and I make their financial goals tangible," continues Rob.
He adds that you should stay away from bluff or bluster to gain the trust of your followers on social media. "You have to be honest on social media, otherwise you will be labeled a fraud," he explains.
Related Topics: Authenticity is your brand's greatest social media asset
Social media turns your brand into a lifestyle
Social media is a place where people with similar lifestyles connect and expand their horizons. Lifestyles are a tangible asset and span a wide spectrum. Social media can document a lifestyle like no other medium. TripleOne Inc founder James Awad, who lives the lifestyle many entrepreneurs try to emulate, uses him as an example of what his social media followers can accomplish when they say in his words, “You commit to theirs Passion and leave no stone unturned to master it. "
He explains, "With the increasing use of social media, both individuals and brands need to figure out what cult to build around them and then work harder and be more innovative than anyone else."
Related Topics: 3 Tips To Build Your Personal Brand On Social Media
Social media makes your brand known worldwide
The most dynamic thing about social media is its reach. It's a platform where ambition can really thrive. In today's world, you don't need a marketing company or team of advertisers to make your brand a global one. You have to be social media savvy. Above all, social media is a level playing field. It doesn't matter where you're from or what you've done. It just matters where you are.
"Social media offers everyone the chance to make it big," says business coach Julian Kuschner. The millennial mentor knows all about having his back to the wall. He survived being kicked out of college and fired from a string of dead-end jobs, and came out on the other end as someone who has achieved great success on his own terms. Julian is now inspiring others on social media to find the inner strength and determination it takes to build a successful business.
He explains, "Social media has given me the opportunity to help people all over the world. More and more people are struggling financially than ever before, but I think it's not so much the struggle as how you react to it. I want to Inspire people to stay positive, stay strong and rebuild step by step. "
Related: Build Your Personal Brand On Social Media, Moment By Moment