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Prime three must-haves in your post-pandemic playbook

Getting your legs back on your feet must be a well-designed strategy. Here are the essential games worth integrating into your sweepstakes.

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August
3, 2020

Read for 4 minutes

The opinions expressed by the entrepreneur's contributors are their own.

We have seen unprecedented changes before our eyes in recent months. Our ideas of a world of certainty have been shaken, and the ideas of stable business, streamlined processes, and competitive pricing models have been destroyed. Amidst the chaos is an incredible opportunity to think about what the world needs and what you can offer. As an entrepreneur, I firmly believe that we have an innate responsibility to help our customers and customers achieve their best results and expectations. Some of the lessons I've learned this year have been tough and I'll never forget them. I've also watched the breakthroughs that some organizations have made and thought about what always worked. Here are my recommendations on the new rules of the game and how you can differentiate yourself as the market develops after the pandemic.

1. Discover new models of engagement

Our world has changed the way we treat each other forever. Buying, thinking, and planning patterns for everyone – businesses, organizations, and consumers – have changed and changed. There is evidence that videos are becoming a much higher medium of engagement than ever before, including on social media channels like Facebook, Twitter, Instagram and on platforms like YouTube or even your personal website. Regardless of whether you are a small law firm in Nashville or a takeaway in Southern California, video engagement dramatically changes how your audience perceives your services and contacts you. Start with a strategy to determine where your customer base spends the maximum amount of time. If you're a consumer-oriented company, it's likely Instagram or Facebook. If you're a law firm, maybe LinkedIn and Twitter. Second, create videos for these platforms with strategic messaging that focuses on what you offer and how it solves customers' problems.

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2. Become a learning organization

Many companies have decided to make the rest of the year a work-from-home experience. This is a symbol of how creating more value for your customers depends on becoming a learning organization that creates space for new functions every day.

There are many ways to learn something for free these days. This includes platforms like Coursera and OpenLearning. Learning organizations will be successful because, in the end, they will better understand customer needs and use and provide tools and strategies that lead to better results. There has never been a better time to learn something new than now.

3. Track the perfect execution

Ideas and plans can only be realized if they are carried out perfectly. Execution can take place on many levels, from management and leadership to the trenches where actual customers are served. For a pizza shop, the execution can mean baking the perfect cake on time every time. Does something come to mind? Domino's story is inspiring as it has been accomplished on time. Domino promised to deliver pizza to your location within 30 minutes, or the pizza was free. Guess what? Domino has delivered and is now one of the most successful companies in the world.

For a small and medium business, execution is about doing what helps you to be who you are. It is about ensuring that you keep your promise not only to customers and customers, but also to employees, suppliers and partners who are urgently needed for your success. A relentless pursuit of perfect execution is an essential strategy in your game book.

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The post-pandemic era will give us many opportunities to rewrite the rules. Some strategies that have worked in the past will no longer be enough to increase sales and keep doors open. Entrepreneurs must develop strategies that are tailored to their individual needs and individual customer requirements. There is no one size fits all, and yet this itself offers the opportunity to open up for your company.

Engagement, learning and execution are my three most important recommendations in your playbook, regardless of what business your organization is in and what industry you are in. These three skills improve your bottom line, create a stronger organization and position your company for success.

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