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Pantone tries to normalize menstruation and presents the "purple interval" because the official shade

6, 2020

2 min read

This article was translated from our Spanish edition using AI technologies. Errors can occur due to this process.

This story originally appeared on Nupcias

Now menstruation has an official color and is known as the red period. This period color tries to normalize and break the taboos that people have when talking about the menstrual cycle.

Pantone defines the color palette we use every day. After all, this company is affiliated with Intimina , a brand that aims Intimate products for women. And here is The idea arises to establish an official color for menstruation, which is known as period red.

Period red is a vibrant, eye-catching, and dynamic color. Laurie Pressman, the vice president of Pantone, mentions the importance of creating such a tone for women to feel safe proud. On the other hand, The red period tries to normalize, first of all to talk about menstruation.

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