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One entrepreneur knew he was going to go bald, so he began a enterprise to benefit from it

Giovanni Bojanini decided to change his upcoming future and take advantage of an industry that was not so relevant and specialized up until then.

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This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur's contributors are their own.

Coming from a bald family, Giovanni Bojanini decided to change his upcoming future and run a business that hadn't been so relevant and specialized until then: treating alopecia. The entrepreneur knew that his fate was shaped by genetic inheritance: he did not see his father with hair; His 23-year-old brother was already showing signs of alopecia and he was already beginning to lose significant hair.

Back then, around 1994, there were no medical advances that exist today. In addition, Bojanini affirmed that there weren't even any alternatives to addressing a problem that today affects 50% of men aged 40 or younger and 3 in 10 women in their fifties. He completed his degree in dermatology 27 years ago. He started his work in this field and decided to take the first step and open a laboratory and clinic on behalf of his family.

Bojanini recalls that an important motivator for him was living the case of a girl only 17 who came to him with a significant problem of alopecia. Although there wasn't much to do because the hair loss was advanced, we worked and examined. It was along this route that he found the work of a dermatologist who began to combine drugs to treat the problem, and it was there that his own adventure began.

After years of work, he found several formulas that he tested on himself with positive results. He combined drugs that he used to create different mechanisms of action that he later applied to the patients who came to his office in Colombia. These increased with the rumor that the famous Colombian worked miracles with baldness.

So people from Ecuador, Mexico and other Latin American countries arrived looking for a solution to their alopecia that they could not find in their countries. The demand for his services in these countries motivated him to cross borders and build new clinics. The first one was in Quito and nobody stopped him from there. Mexico is one of the most important countries for the successful company.

The growth was organic, proprietary, and franchised (although the company is saving a percentage); It is intended that in every country in which there is a presence there will be a partner to supervise the operation, as a laboratory is required for the continuous study and elaboration of the formulas. The expansion goes on and on because alopecia is a growing problem.

“You have to understand that alopecia is not a disease, but something genetic. Alopecia requires extensive drug treatments and an analysis of what is happening on everyone's scalp, "says Bojanini, who has the largest research laboratory on the subject in Latin America and knew how to see the opportunity in a small market but its potential enormously.

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