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Mix your passions and abilities with digital instruments to have a distinct enterprise

There is no limit to the creativity of an entrepreneur and an entrepreneur, and offering a plus or something unique to your customers can make a huge difference.

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April
5, 2021

5 min read

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur's contributors are their own.

In our country we find numerous stories of women entrepreneurs who have decided to face new and exciting challenges through their own business. The wave of digitization that we are witnessing has become an unprecedented opportunity to increase your online presence and expand the reach of your startup to be closer to your customers.

There is no better way to start a business than combining your passions and skills. An example of this is Areli, an everyday entrepreneur from Mexico City. She is a passionate designer who founded Vocablo in 2016, a unique themed café in the Roma Norte neighborhood, where she perfectly combined her love of coffee with two of her passions: poetry and design.

Areli grew up surrounded by poetry, a love that she inherited from her father, and a few years ago she wanted to breathe life into a place where interesting people could meet for a pleasant conversation, accompanied by a surreal coffee, who was inspired by Breton and Dalí. This is how the idea of ​​a poetic café was born.

In our country, 19% of all entrepreneurs are women, according to INEGI, and while the official figures of Mexican entrepreneurs in Mexico still show a distancing from entrepreneurs created by men, we need to highlight women's efforts in this area to fill that void and inspire other Mexican women to start their own businesses.

Like Areli, thousands of Mexican women decide to start a new business to earn extra income, create worthwhile projects, continue their professional development, or even influence their community. For example, for Areli, Vocablo represents a place that should benefit everyone in the vicinity. A contribution that can be a source of employment for other people, through a cup of coffee that enlivens his customers' day, or by finding the exact message in the little poems you give at every service.

Image: word

The possibilities of doing good to someone are limitless

In the current context arising from the effects of the pandemic, we have seen thousands of women become entrepreneurs practically overnight. where e-commerce and a timely online presence have given them the ability to deal with this situation. Like Areli, women entrepreneurs are better prepared and have better tools in an increasingly digital reality. Of course, Vocablo is present on social networks, with more than 37.6 thousand followers on Facebook and more than 10.4 thousand on Instagram, platforms that fit perfectly with his website, which contains all the information about his business such as history, menu and opening Hours, and there is even an online shop that sells mugs, thermoses, glasses, notebooks, and of course, coffee for home-making. all just a click away and all with a poetic theme.

But that's not all, there is no limit to the creativity of an entrepreneur and an entrepreneur, and offering a plus or something unique to your customers can make a huge difference. Areli applied it perfectly. In addition to a delicious cup of coffee and the purchase of special products, Vocablo, in collaboration with a visual artist, offers a drawing and painting workshop, as well as poetic quotes that you can enjoy as a family, with friends or as a couple experience. And they go even further, in Vocablo people can also book a poetic blind date where anyone can meet other people who are as interesting as they are and share a unique moment.

In a time of economic boom, it can turn out to be much better to combine your passions and skills with easy-to-use digital tools that are available to everyone. They can spark a great business idea and make it a reality online. At GoDaddy, we celebrate and encourage entrepreneurs to pursue their passions and achieve their success with an ally to guide them on the exciting journey to digitization. We are ready to help you achieve your goals and guide you through a world that is more digital than ever.

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