Gal Gadot stars in "Wonder Woman 1984".
Warner Bros. has postponed the release of "Wonder Woman 1984" again. The superhero film with Gal Gadot will now debut on Christmas Day.
For days, media had speculated that the film would be uprooted from its October 2nd release date for a slot later in the year. The return to theaters under Tenet's leadership was not quite as robust as the industry had hoped. US moviegoers in particular were reluctant to return to theaters.
On Sunday, Warner Bros. said "Tenet" raised $ 20 million in its Labor Day weekend debut, but that number included preview screenings from the four days leading up to its release. According to a report from BoxOffice.com, the film likely only made between $ 10 million and $ 12 million over the weekend.
In addition, it is still unclear how many theaters will be open by October. Last weekend only around 65% of cinemas in the US were open, with attendance levels ranging from 30% to 50%. Major markets like New York and Los Angeles will also remain closed.
"The Wonder Woman move through December shows that Warner Bros. remains committed to the theatrical experience while negotiating the troubled waters of an ever-changing and dynamic market," said Paul Dergarabedian, senior media analyst at Comscore.
"Frequent changes to the release date are the norm today and understandable given the uncertainty the pandemic has placed on cinemas and their ability (and capacity) to be open to moviegoers," he added.
After "Wonder Woman" has been removed from the calendar, the next big blockbuster tent mast won't hit theaters until November. Part of Disney's collection of Marvel films, Black Widow will debut on November 6th.
On Friday, Marcus Corp shares were down nearly 7%, IMAX shares 7%, Cinemark 6% and AMC 4%.
Moving to December
Warner Bros. is no stranger to box office success. "Aquaman," which was released in December 2018, grossed more than $ 1 billion during its theatrical release.
West Side Story, Coming 2 America and Dune are scheduled for the week before Christmas, but there is little competition for Wonder Woman on the holiday weekend. "Dune" is also a Warner Bros. title, so the film may be postponed until 2021.
However, it is not without your own risks to postpone the film until December. Some health authorities assume that the number of coronavirus cases could rise again in the winter months.
Over the past seven days, the country has reported an average of 35,200 new cases per day, according to a CNBC analysis of Hopkins data, a decrease of more than 12% from a week.
While the number of new cases every day is well below the peak, the country is still reporting worrying levels of new infections, said Dr. White House coronavirus advisor Anthony Fauci on Friday. Not to mention, the country reports an average of 850 new deaths each day, according to Hopkins.