México Desconocido is nominated in four categories of the LatamDigital Awards 2020 via G21. Find out more about our innovations in digital tourism in Mexico and vote!
These awards are given by Interlat, the Latin American School of Internet Business, whose main objective is to recognize the most representative and outstanding digital campaigns and initiatives in Latin America.
Undoubtedly, one of the challenges this 2020 has brought with it is digital evolution as a key tool for growth and connecting with audiences.
The Mexico Desconocido development team has created digital products that offer easy access, mobile usability and authentic content that add value to original travel around Mexico.
Next, we'll talk about the #LatamDigital projects that you can vote on.
LatamDigital Best Tourism App: pueblosmagicos.mexicodesconocido.com.mx
Spreading the passion for authentic Mexico is one of our pillars, which is similar to the federal Pueblos Mágicos program. For this reason, we have created original content for the 121 cities approved by the Federal Ministry of Tourism, which cover the 31 states of the Mexican Republic.
To create an ally for the traveler when planning a getaway, we created a digital platform that combines the functions of a website and the browsing experience of an application. hence the name: Magical Towns WebApp. The aim of this development is to offer a large amount of information in a direct, practical and friendly manner.
Best strategy for digital tourism: hazturismoencoahuila.mx
The WebApp Haz Turismo en Coahuila was developed by the Secretariat for Tourism in Coahuila and in unknown Mexico and is an innovative digital platform that aims to promote tourism in the state at local and interregional level and to connect travelers with tourism providers.
It is an application-functionality site, strategically designed to make it easy for users to navigate and get the information they need when they need it.
Best tourism campaign by country: paraisosindigenas.com
This digital platform was supported by the Paraísos Indígenas program of the National Institute for Indigenous Peoples and offers practical information on tourist sites of high natural, cultural and historical value under the protection of indigenous communities in 16 states of Mexico.
In these destinations, the locals with a thousand year old cultural heritage share their uses, customs, languages, landscapes, traditions and rituals. The program is particularly attractive to the Unknown Mexico audience: travelers in search of the most authentic in the country.
Best digital campaign in tourism by city: Enjoytuciudad.mx
Developed by Mexico Unknown for the Secretariat of Tourism of Mexico City. The Enjoy your city web app is a digital platform that promotes tourism in the country's capital and shows the attractions and cultural, ecological and artistic activities of the 16 municipalities.
Don't stop voting and sharing so we can highlight Mexico in Latin America at the LatamDigital Awards.