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How Covid-19 is accelerating digital transformation for small and medium-sized companies

The COVID-19 pandemic has pushed the limits of how and where we can do business, forcing entrepreneurs to look at digital media in a new light.

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September
18, 2020

3 min read

The opinions expressed by the entrepreneur's contributors are their own.

I think we can all agree that Covid-19 was a defining moment this year as it changed everything from the way we live to the way we do business. The transformation has been far-reaching, but it has mainly affected the way small and medium-sized businesses operate online. As regulations changed and action had to be taken to contain the spread and protect public health, the environment changed, accelerated digital transformation and pushed companies to go online, even if it had not previously been considered.

Related: 5 Easy Steps To Digitally Transform Your Business

The Covid-19 pandemic has pushed the boundaries of how and where we can do business, forcing entrepreneurs to look at digital media in a new light. It has been shown that digital media isn't just for social media brands and influencers. It's for everyone, and whether or not you physically do business with your audience online, that's where they're looking for you, and that's where you need to be.

C ovid-19 has redefined where we do business

Entrepreneurs who rely on a publicly accessible location were particularly hard hit during this pandemic. With regulations forcing many locations to close and restrict their activities, companies quickly turned to online platforms to keep going. Maybach Media's Kendall Shaw explains, "If you can't go to your store or where you are to do business, you need to find another point of sale to stay afloat. The boundaries of online business have been expanded to include everyone as a delivery agent, including pick-up at the roadside. " and only reservation business models were the only allowable offers. "Going online meant meeting customer needs in new ways.

Social media is no longer optional

Social media practically exploded during the coronavirus outbreak. Usage increased, engagement increased, and everyone spent a lot more time on social media during this pandemic. Businesses knew that in order to keep their customers they had to interact with them online if they weren't already. Social media pushes the boundaries of doing business in challenging times and can no longer be an afterthought. It's about staying connected.

Related Topics: Free Webinar: Using Digital Transformation to Adapt to Today's New Normal

Your following is your foundation

Small and medium-sized businesses looking to develop strategies to tackle this new normal understand that having a strong following leads to healthy business results. "Your following is your repeat business," said Alex Shue, social media expert and CEO of Icon Social Marketing. "When your focus is on growing your following, you are pulling that into a strategy that will fill your pipeline and drive sales." Alex believes that when you have a following, you have customers, and in 2020 businesses will find their followers online.

Related Topics: How to Bring Your Business to Digital Maturity

C OVID-19 has certainly changed the way we think about marketing, and in that sense, the landscape is changing for small and medium-sized businesses as the world takes shape after the pandemic. With online strategies on everyone's lips, the power of the digital is propelling businesses into a brighter future, where sudden regulatory changes don't hurt opportunities.

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