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This article was translated from our Spanish edition using AI technologies. Errors can occur due to this process.
The opinions expressed by the entrepreneur's contributors are their own.
A small slice of a large cake can be very filling. Luck favors the brave. Technology made things easier.
Bob Dylan sang, "For times that change." That's what I thought when I read that Google announced it was offering six-month courses to give people the skills to get in-demand jobs. The costs? All I can say is: "It was time."
Like Jack Ma, CEO of Alibaba, I started my career teaching English. In 2008, I saw the writing on the wall with the changing market and reinvented myself. I read, listened, saw, attended, and recorded every book, CD, and seminar I could get my hands on to prepare for the second half of my career.
What frustrated me about the educational process was how slow it was to adapt to our rapidly changing world. Outside the school walls, the internet, smartphones and social media have changed every aspect of our society. In the classroom, however, it was as always.
Then COVID-19 hit us like a ton of rocks and our gloves fell off.
Apple has revolutionized the music industry, the cell phone industry and the headphone industry and now plans to take over the eyewear industry in 2021. In order not to be left behind, Google decided to take over a university monopoly.
That's big. It's a $ 1.9 trillion industry. If Google can save even 1%, we're talking about $ 10 billion. I have no doubt other companies would take note if they did so successfully. In fact, in boardrooms in the US and abroad at the biggest companies, I'm sure that people are watching and waiting to see if they should develop their own courses.
Photo: Dan Dimmock via Unsplash
Makes sense. Until now, a high school graduate went to college, earned a degree, and then applied to various companies. After that, they got some interviews and eventually a job if they were lucky.
Only one problem: we live in a world of change that is moving at breakneck speed. According to acting NASA administrator Robert M. Lightfoot Jr., "what you learned as a freshman is already out of date by the time you're a junior in college."
Google wants to kill two birds with one stone. First stone: You develop people who you consider necessary for your industry in the coming years. Second stone: wide open higher education. While universities used to stand out from emerging education companies like Udemy with online courses through 2021, they have waved the white flag and admitted that many classes can be taught online.
Entrepreneurs should be happy about it. Remember, we're talking about a $ 1.9 trillion industry that was controlled by colleges and universities for more than a century that needed sprawling grounds, attractive facilities, dormitories, administration, and teachers. That will change soon.
Here are five lessons business owners should learn from this:
1. A small piece of a large cake can be very filling
Gary Halbert, the late great copywriter, once said that if he could have a competitive advantage over anything else it would be "a hungry crowd." Parents and students will be hungry in 2020. Due to the closure, students had more free time and asked questions. The crowd is there.
Photo: Glenn Carstens-Peters via Unsplash
For most business owners, the money is in niche. Education is a vast field made up of hundreds of subjects, online training courses, tutoring, and much more. Do not try to be everything to everyone. Google will focus on computer reviews. That leaves a lot of cake.
2. Fortune favors the brave
Courage is what it takes to be successful. Entrepreneurship is not for the weak and lukewarm. You have to be willing to take calculated risks without getting a guaranteed result. Bill Gates, Steve Jobs, and Mark Zuckerberg knew the risk when they dropped out of college, and it worked for them.
Universities will not give up without a fight, but rewards await those entrepreneurs willing to strike while the iron is still hot.
3. Enter the first floor
While there is something to be said to be patient and watch how things unfold, some select individuals and organizations may enjoy the benefit of being the first on the move as they step onto the ground floor.
4. Technology made things easier
Technology is so advanced that an entrepreneur can run a multi-million dollar business from the comfort of his own home. Upwork, Fiverr, and the like made it easy to find and hire virtual assistants. Outsourcing work to people on the other side of the world has never been easier.
5. Companies are hungry for talent
Photo: John Schnobrich via Unsplash
Liberal arts degrees or degrees in history, English literature, or philosophy have long allowed people to get company jobs because they were the best candidates available. Google plans to create people who will instantly adapt to your needs and benefit from the payment. It's a win-win situation for both parties. Google is getting better qualified people and education, students are spending less, spending less time, and getting better paying jobs.