Very soon, dating apps that specialize in connecting "sugar daddies" with young women will be disappearing from the Google Play Store, see why.
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This article was translated from our Spanish edition using AI technologies. Errors can occur because of this process.
Although they have always existed under different names, in recent years the affluent older man who financially supports one or more young women in exchange for his company has been referred to as "Sugar Daddy". Technology made it easier to connect "sugar babies" with mature people looking for them, but the Google Play Store decided to stop and remove "sugar daddies" dating apps from its catalog.
The tech giant has decided to leave the chain that enables such meetings and remove the so-called "sugar dating" applications from the Google Play Store.
The veto against dating apps for "sugar daddies" is not a whim, but a violation of the platform's new guidelines, which come into force on September 1st.
"We're updating the Inappropriate Content Policy to include new restrictions on sexual content that prohibit specially rewarded sexual relationships (such as 'sugar dating')," she said of Google.
Sundays are better when you spend them with someone you love! Sign up now and find them today! https://t.co/nXqvU6rnP1 pic.twitter.com/8rmqo7kuPD
– I'm looking for (@seeking) July 25, 2021
This change is to ensure that the Google Play Store remains a respectful and secure platform. Therefore, apps that advertise or host “sexual content and profanity” or that offer escort services or other offers that can be interpreted as intimate encounters in exchange for a reward are not permitted.
"Representations of sexual nudity or suggestive poses, in which the person is naked, with minimal clothing, or blurred," also violates the new guidelines, according to Google. However, the company, which is owned by Alphabet Inc., makes it clear that "content that contains nudity may be allowed if its primary purpose is documentary, educational, artistic, scientific, and not free."
The new Google guidelines also prohibit apps related to hate speech, violence, sensitive events (natural disasters, atrocities, health crises, conflicts, deaths or other tragic events), bullying and harassment, dangerous products, tobacco, alcohol and marijuana. In addition, the suspension of developer accounts that are abandoned or become inactive after a year of inactivity and the introduction of new requirements in family policy related to identifiers in applications for minors are being considered.
For this reason, from September 1st, all "Sugar Daddy" apps and many more will be removed from the Google Play Store.
Although the "Sugar Dating" apps will continue to be available in other app stores or on their official websites, Google's decision could lead to platforms like Apple's App Store also vetoing that practice be promoted as questionable as it is controversial.