In Latin America, online sales grew an average of 230% this year. Are you ready to take advantage of it?
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3 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
Unlike other years, year-end purchases like Good End will be different due to the contingency for COVID-19. This challenge also provides a good opportunity for small and medium-sized enterprises (SMEs) to be available to their customers in different channels and with different interaction options such as the Internet.
E-commerce has had a strong impact worldwide. In Latin America, for example, online sales increased by an average of 230% and attracted 37% of Mexicans to buy this way for the first time (study by Kantar for Google).
Because of this, the good end of this year is expected to be much more digital than before. This can be a great opportunity for businesses to grow their sales with the online buying public and extend the frequency of the event.
According to Kantar, 2020 invited new consumers to make their debut in online shopping, either to minimize departures (51%), get a product directly at home (35%) or to save time (29%). In addition, it has increased user interest in searching and researching online whether or not they finish buying online. Searching online will be vital this year to help plan your expenses or find deals. 74% of Mexicans select the products they want to buy the day before the season starts, and 66% let a few days pass before finalizing their purchase to find better deals or prices.
What can you do to get your company to take advantage of the Good End 2020
More than ever, companies need to be online and accessible to all users to take advantage of this shopping season.
Google offers some advertising tools:
1. The free product sheets in Google Shopping, Prospects don't need to run a campaign or create a new one in Google Ads in order to upload their products and appear on the "Shopping" tab in the search engine.
2. A retail center with materials Tools and recommendations to promote businesses and organize an execution plan even without knowing anything about digital marketing thanks to a virtual advisor.
3. Open a company profile on Google and mention your emergency options, such as temporary closings, changes in service hours, and the ability to pick up off-site or at home.
This Good end While businesses are atypical due to the pandemic, they can reach their customers and new audiences by expanding their purchase options.
(With information from Google Mexico)