The host of a podcast on online marketing talks about the importance of connecting with your audience like they're best friends.
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Amy Porterfield is a marketing professional who teaches online business courses and hosts the "Online Marketing Made Easy" podcast. In this episode of #ThePlaybook, Cohn speaks to host David Meltzer about creating connections through marketing, the importance of consistently producing content, and how anyone can teach an online course.
Porterfield talks about getting in touch with audiences on an emotional level by obsessing over their wants, dreams, and worries – knowing them as well as you know your best friends. This ability to connect is innate for some, but it can also be developed further, according to Porterfield. She also emphasizes the importance of email lists and conversational communication.
Porterfield talks about what she learned from Tony Robbins, which is ingenuity, and that entrepreneurship is 80 percent thought and 20 percent mechanics. She also talks about learning from her missteps, including inconsistencies in content production.
Porterfield talks about her love of helping others sell their expertise by creating digital courses because they can be lucrative and provide educators and freedom to teachers.
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