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Free webinar | November 23: Adapt to the Sudden – Put together your enterprise and pivot in actual time

Spartan Race Founder Joe De Sena explains what it takes to pan in real time and make quick decisions that can make the difference between hard standing or shutting down.

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October
22, 2020

2 min read

The opinions expressed by the entrepreneur's contributors are their own.

When the pandemic hit and the world stalled, companies had to act quickly and turn to keep the lights on.

Innovations like contactless delivery have helped the e-commerce and restaurant industries continue to function and even thrive. But what do you do when your business relies on thousands of people gathering to run, climb, and push their bodies to within inches of its physical limits? Another?

This is the situation that Joe De Sena and his company Spartan Race have faced and continue to face in these unprecedented times. But instead of calling it over in the face of a seemingly impossible situation, Joe and his team went to work finding solutions to retain customers, generate revenue, and keep the company alive.

In this lively, unconstrained discussion with the fearless CEO, learn what it takes to spin in real time and make quick decisions that can make the difference between a strong stand or a shutdown.

The central theses:

Critical Strategies for Saving Money Are Being Productive During Forced Downtime Motivate and engage your employees. Expand your digital offering. E-commerce strategies. Find new sources of income

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Joe De Sena is the founder and CEO of Spartan Race, Inc. De Sena has been an entrepreneur since his youth. From selling fireworks at age 8 to starting a t-shirt business in high school to building a multi-million dollar pool business in college and starting a Wall Street trading company, De Sena is a living definition from "entrepreneur". De Sena is the New York Times bestselling author of SPARTAN UP! A captive-free guide to overcoming obstacles and achieving top performance in life and SPARTAN FIT! 30 days. Transform your mind. Transform your body. Commit to grit.

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