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four classes from Steve Jobs which can be nonetheless related 10 years after his demise

18, 2021

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The opinions of entrepreneurs' contributors are their own.

On October 5, 2011, Steve Jobs' life came to an end. He may have been a controversial figure, but his accomplishments are undeniable. His thoughts on creativity, work, leadership, and life could be moving and articulate, simple yet profound.

His legacy is full of lessons that we can all draw from. Here are some of the more momentous that hold strong relevance right now.

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1. Failure equals opportunity

The idea of ​​failure as an opportunity has long been around, but most entrepreneurs are taught to avoid failure at all costs. Worse, they learn to hide it when they experience it.

Jobs promoted the idea that failure can be a good thing. If you are willing to recognize and accept failure, it can become a tool for success.

A great example of this starts with job failure at college. In 1973 he dropped out of Reed College. Then he began "jumping in" classes he liked – one of which was a calligraphy class. He loved teaching, and it is said that teaching was a major influence on the design of Macintosh computers.

One of the key realizations that is often overlooked here is that failure does not mean failure. Failure teaches you the ways that don't work. Defeat is a decision you make in response to failure. It is equivalent to giving up. It is up to you to learn the lessons from failure and to make a success story or not.

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2. Keep the faith despite adversity

The experience of the ongoing health crisis was perhaps the most extreme example of adversity in most people's lives. Everyday decisions that used to be taken for granted had to be viewed from the perspective of security logs, lost sales, interruptions in the supply chain, etc. In such conditions, it is difficult to avoid despair.

Believe in technology

This is reminiscent of the Jobs quote: “Sometimes life hits you in the head with a brick. Do not lose faith. "

The word belief is not often heard in business life. The truth is that in difficult times, belief is crucial. It can mean the difference between survival and decay.

This quote from Jobs refers to another quote that is important for surviving adversity: “Technology is nothing. The important thing is to believe in people that they are basically good and smart and if you give them tools, they will do wonderful things with them. "

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An emphasis on people

What stands out here is the emphasis on people. When it comes to your team, surround yourself with good people, inspire them, respect them and great things will happen. Equally important is that Jobs never lost sight of who he was working for, the people. He didn't design for focus groups or surveys or algorithms. He designed for people.

This is illustrated in this quote. “It's really hard to design products based on focus groups. Often people don't know what they want until you show them. "

The lesson here is this: focus on caring for the people you serve. Find out what they want and give it to them. In the current environment, this would include security and privacy in addition to the ease of use and attractiveness of your product.

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3. What defines a successful life

What does it mean to live a successful life, to be really happy? If you asked Steve Jobs, you might hear that.

“Your time is limited, so don't waste it living someone else's life. Do not get caught up in dogmas – that is, live with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most importantly: Have the courage to follow your heart and your intuition. "

The way he defines dogmas as the result of other people's thinking is a compelling argument for freedom of thought. Independent thinking is at the core of who you are supposed to be and is one of the lasting lessons of his legacy. Jobs ends the quote by pleading for courage. This, too, is fundamental to a successful life. How could you face the challenges that life presents you every day without her?

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4. Be stupid

As a final note here, one of the strongest quotes from Steve Jobs is “stay hungry, stay stupid”.

It first appeared as a kind of farewell wish in the last issue of the Whole Earth Catalog, an influential magazine from the 1970s. Mr. Jobs credits this quote for being a model for the organization of his life.

Staying hungry is easy to interpret. Innovation, discovery, and progress don't come from resting on your laurels.

"Be foolish", however, is a little trickier. Nobody really wants to be foolish. At least not in the traditional sense. But if we see stupidity as a willingness to take risks, even if others don't advise us, then it doesn't seem so foolish, you could even call it visionary.

The fact that this quote is still used today testifies to its perseverance and relevance. Let us all hope that a bit of this vision will continue to find its way into the hearts and actions of every entrepreneur in the future.

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