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Amazing things happened to many founders because they followed their intuition. Here are three ways to do it.

June
24, 2020

Read 6 min

The opinions expressed by the entrepreneurs' contributors are their own.

I'll just say it: I firmly believe in intuition and energy – especially as a creator. There is no idea that I have responded to that did not first come to me as a vision. I make my career decisions out of my gut, and that has helped me enormously so far. I've been thinking about how many other entrepreneurs are based on their intuition. Did it serve them as it served me?

After a few fruitful discussions, my suspicions were confirmed: intuition is a guide in your career. Sure, we may have facts and data to help us decide whether to hire this assistant, for example, or to quit this job. But there is something deeper and more implicit that really leads us in the right direction. Just like Harvard Business School professor Gerald Zaltman says that 95 percent of our buying decisions are made emotionally with our subconscious, it is likely that most of our decisions that affect our careers, finances, or otherwise .

Related: 7 things that deeply intuitive people do differently

Here are some ways to relate to your own intuition.

1. Practice trusting the "tug"

You have to learn from experience by trusting every time this tug shows up. One of my own stories about intuition was last year when I felt a tremendous jerk at a summit in LA to speak, even though it was the same day my best friend graduated from college. I trusted the tractor and met my eyelash manufacturers in the audience after my lecture – an opportunity that I have wanted to pursue for years.

Related: The secret skill that the & # 39; Shark Tank & # 39; stars rely on to make quick decisions

Some don't know what exactly this tug is or how it knows it speaks. I recently spoke to Dani Evans, model and founder of Monrowe, and she explained what to look for: "However you identify your inner guidance system, it was created to lead us on the paths of our lives that are specific to we have worked out. It can be as simple as a fleeting thought or a gentle push, or it can be as strong as the equivalent of an audible voice. It is a knowledge deep within you that is difficult to explain, but with a calm certainty is accompanied. "

2. Learn through reflection

We can also develop a closer relationship to our intuition if something goes wrong because it is about getting a feel for what inner feelings mean and what. For example, another entrepreneur, Stephanie Thoma, tells a story in her book Confident Introvert about a time when she felt the gut feeling to stay at home and not to attend an event, but still forced herself to network as usual . On the way home from the event, she had a car accident and had to go to the emergency room. In her book, she writes: “I have thought a lot about the value of life and how we spend our time. If it had been the last night of my life, would I have wanted to spend it at this event? No. I took part in the event to take part and evaluate quantity over quality. From this point on, I now check with myself why I'm participating in something and lead with what feels true to me. “In other words, listen to your stomach! Don't go to anything that makes you feel apathetic.

Relatives: Make the best decisions for your life by listening to your inner voice

Think about the times in your life when you listened to your gut and it turned out to be good, and vice versa: when you didn't and it didn't turn out well. You will improve this intuition in business. When you are with someone you trust, you may feel a feeling of warmth in your heart space. And when you make a business decision that isn't best for the company, you may experience a feeling of panic. First, learn to trust yourself.

3. Ignore what is "rational" when your intuition says otherwise

Of course, sometimes it is implicitly important to trust intuition, to prefer it to reason. The pull between mind and heart is a struggle that we all face from time to time. So, practice agreeing if your intuition speaks against what appears rational at the time. For example, if I quit my job, it wasn't necessarily rational. But my stomach knew I had to do it. This doesn't seem intuitive because business generally requires rationality, but Richard Branson, founder of the Virgin Group, famously said, “I can tell you that I have found this intuition many times when I have to decide whether I want one want to start new business or not is my best guide. "

Aishwarya Balaji, a serial tech entrepreneur and founder of the Imperfect CEO, has a similar story. She told me that when her last startup closed down, she was on Bali for three weeks, but felt like she shouldn't be going when the time was up. Instead of making the rational decision to return home, she stayed over three months – and met the founder of the portable healthcare technology company for which she now leads product development.

Many of us think intuition is abstract and difficult to determine, but we all have it within us. If we can strengthen our relationship with him in terms of our careers and business, we can use hidden wisdom and trust ourselves more. Amazing things happened to many founders because they followed their intuition.

Related: Habits of People Who Trust Their Intuition (Infographic)

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