The lawsuit was filed in the Milan Civil Court in 2019, but was only made public this week.
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3 min read
This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.
The Milan-based fashion house Dolce & Gabbana has filed a defamation lawsuit in an Italian court and is demanding more than $ 600 million in damages from two American bloggers.
The accused are Tony Liu and Lindsay Schuyler, who run a fashion account called "Diet Prada" on Instagram. Both republished anti-Asian comments attributed to one of the Italian designers that resulted in a boycott of Asian consumers in 2018.
Why the lawsuit?
The case dates back to 2018 after a parade was promoted in Shanghai that was considered culturally insensitive. In addition to some comments from Stafano Gabbana offending the Asian market of a private chat on Instagram. The designer said it was a hack and both apologized to the Chinese people in a video.
As a result, the show was canceled and retailers recalled the Dolce & Gabbana merchandise. The Italian company was boycotted in Asia.
In 2019, the lawsuit was filed in the Civil Court of Milan, but the same bloggers have so far posted it on their Instagram account.
Susan Scafidi, director of the Fashion Law Institute, a nonprofit that represents bloggers, told The Associated Press, "This whole case is an attempt to" Diet Prada " and personally silencing Tony and Lindsay. ”.
"A public apology and a silent demand really cancel each other out in my head," added Scafidi. The bloggers' lawyers argue that the Italian court is not the appropriate place to conduct the trial because the defendants reside in the United States and the damage caused occurred in Asia.
Why is Dolce & Gabbana asking for $ 600 million?
The lawyer says the Italian law firm is asking for $ 600 million (or EUR 500 million). Broken down in euros are: 450 million to restore the brand's image since 2018, 3 million for the company and one million for the designer Stefano Gabbana, to whom the comments are attributed. They are also demanding 8.6 million for the cancellation of the trade fair in Shanghai, another 8.6 million for personnel costs and 89.6 million for lost sales in Asia between November 2018 and March 2019.
& # 39; Diet Prada & # 39; are known in the fashion world for their cutting comments on the lack of originality in the designs and social issues. Now you're in the middle of a GoFundMe fundraiser and you've got just over $ 40,000.
What do you think? Is the action taken by Dolce & Gabbana excessive?