Grow your online business using these courses.
Free book preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of corporate social media marketing.
2 min read
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Every entrepreneur should know how to find their way around the digital landscape. With so many customers shopping online today, you can't overlook the opportunities to turn browsers into buyers. Digital advertising and marketing are vital to any entrepreneurial business, but they are also more competitive and challenging than ever. The market is flooded with brands trying to reach customers. That means you need to know how to cut down the noise in order to reach your best leads. Digital Advertising and Marketing Certification Package 101 shows you how to do just that.
This five-course package is led by Ben Silverstein, an award-winning digital media expert with more than a decade of experience in the digital space. He has managed hundreds of millions of dollars for brands like Six Flags and Giorgio Armani, and won a 2015 Gold Effie for his work.
Here he slowly starts with a basic introduction to the basics of digital marketing so that you can strategize about where to display your ads. From there, you'll learn about programmatic advertising, data collection, and how visibility affects ad purchases. Then you'll dive deeper into retargeting and understand where to get the best research for your campaigns and how to use location targeting, GPS targeting, and beacons to laser focus your efforts. Finally, immerse yourself in the fast-moving world of buying and selling digital advertising space without any prior investment. By the end of these courses, you will have professional training in digital marketing and advertising.
Learn how to grow your business using online strategies. Digital Advertising and Marketing Certification Package 101 is available now for just $ 29.99.