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Develop a steadfast spirit

"Practical dreamers do not give up," wrote Napoleon Hill, neither did entrepreneurs with unwavering spirits and the ability to reinvent themselves over and over again.

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20, 2021

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This article was translated from our Spanish edition using AI technologies. Errors can occur because of this process.

The opinions of entrepreneurs' contributors are their own.

It may have happened to you: you had big plans, maybe a trip, a car purchase, a change of job, a business or, if you already had a business, taking it to the next level. Perhaps you had even just signed a hefty contract and suddenly … you were facing a pandemic that no one was prepared for.

I am sure 2020 has taught us very important lessons in both business and personal life. Crises are numerous and constant; they test us, challenge us and make us grow.

Fortunately, we can all work on it by developing our resilience, adaptability, flexibility and observation, qualities that an entrepreneur undoubtedly needs and that have enabled many to weather these adversities. In short, develop a steadfast mind.

Mag21 business issue August 2021

The good news is that it wasn't all about survival. In the August Mag21 issue of Entrepreneur there are clear indications that crises really do offer opportunities. Read the example in Rotamundos, a startup that ventured into the market amid a pandemic and one of the hardest hit industries, tourism.

Javier Cárdenas, its founder, has observed a vein in local and rural tourism and after a little more than a year of activity is already present in five Latin American countries. Of course, he knows that it's just the beginning and that his suitcase needs to be loaded with patience, creativity, a notebook for numbers and lots of contacts.

Like Javier, who has already dared to take the first step, Mariana Carrillo, co-founder of Chez Vous, has also opened a time café that uses the hybrid work trend to strengthen her model. The lesson? Always be alert to market voices and maximize your resources in difficult times. She even delivered her products herself.

I hope this issue serves as a guide to your survival and inspiration to start or redefine your business.

"Practical dreamers don't give up," wrote Napoleon Hill, and I agree.

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