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Daimler goals to cut back fastened prices by greater than 20% by 2025

© Reuters. The Daimler logo can be seen in front of the Daimler general meeting in Berlin

FRANKFURT (Reuters) – Daimler (DE 🙂 announced on Tuesday that it would reduce fixed costs, investments and research and development expenditures by more than 20% by 2025 compared to 2019. This is part of a strategy revision to reposition Mercedes-Benz as a luxury brand.

Earlier this year, Mercedes-Benz stopped building sedans in the US to focus on more profitable SUVs, combined fuel cell development with Volvo Trucks, and halted an automated development alliance with BMW.

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