This year it should be made clear that one of the most important digital strategies that exist in this pandemic context is the one that relates to that marketing strategy.
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This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
The opinions expressed by the entrepreneur's contributors are their own.
As the world has gone digital, the creation and distribution of content on every platform has become the daily bread, the problem now is to stand out in the sea of information on the Internet.
2020 made it clear to us that the digital world is more important than ever. People use all technological resources they have in their power to make a purchase decision. In other words, before the customer makes a decision, he is already informed of the available solutions to his problems, as he can easily research and compare his options online without the seller having to arrive on site.
It is more than obvious that the pandemic accelerated the adoption of many digital solutions and the customer is in control of the process like never before. According to Statista data from 2019, 91% of companies worldwide already had a content strategy, 46% of companies spent 10,000 UDS on it in the same year, as the most important metric is lead generation.
2020 should make it clear to you as a startup that one of the most important digital strategies in this context is the one related to content marketing by asking us one of the key questions: “What content should you share? in the middle of this crisis? "(which, by the way, remains uncertain for everyone). As the world has gone digital, the creation and distribution of content on any platform has become daily bread. The problem now is how to stand out in the sea of information on the website Internet The answer seems obvious, but when it doesn't, we'll tell you: Create relevant and valuable content for your audience.
How can your startup create valuable content now?
First of all, you should know that content marketing is a strategy designed to attract and retain customers by providing informative, fun, and customer-centric content that builds relationship and instills trust.
The pandemic put us in a difficult position and caused brands to put themselves in the shoes of their customers. If you haven't acted in the same line as a startup this year, keep in mind that content marketing strategies for 2021 should have empathy and generosity towards your audience as relevant points in order to provide them with content that enables them To resolve at this point and of course consider your call as the solver for your needs.
Image: Austin Distel via Unsplash
You will be successful when you not only create valuable and relevant content but also have measurement elements
It is not enough to create a content strategy to define that what you want to share is of value to your audience, that it is entertaining, that it is something that you want to share. How do you know it's actually successful? How do you know that you are using the right formats and channels, and that your audience is moving through a conversion funnel until they're ready to buy from you? The answer lies in the metrics you use.
If you properly measure the impact of your work, your startup will be able to adapt to the market, leverage the results and iterate if necessary, i.e. change strategy if something doesn't work.
Based on a survey conducted by Semrush in 2020, the following considerations were defined: The best metrics for content marketing are organic traffic (76%), prospects (62%), session start or page visits (60%), and conversion Rate (47%).
At G2 Consultores, a consultancy specializing in startups, we recommend:
To do this, implement a content strategy. Make sure you know your target audience to define what content you want to give them. Take into account the formats and channels you plan to use. Define your KPIs as this is the only way to measure whether you are doing this successfully or not making sure you have the person who will implement it. The content strategy should not be carried out sporadically, but should become an activity of your company.
When you create a content strategy, you will get effective results for your startup. However, if you don't know how to do it, we recommend that you contact an expert. You will find that the results are always more fruitful for your company.