Advertising giant AEG applies its vaccine policy to festivals and venues across the country.
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AEG Presents, the advertising giant that oversees festivals like Coachella and Stagecoach, announced that as of October 1st, all fans and staff must be vaccinated against Covid-19 in order to attend future shows.
By October 1st, proof of a negative test within 72 hours of the concert date is sufficient to gain entry, but after that date a negative test is no longer sufficient. There will be exceptions in states that prohibit such guidelines. A press release on Thursday indicated that this date was specifically chosen to give unvaccinated ticket holders and would-be concert-goers ample time to get fully vaccinated.
AEG owns or owns a variety of venues across the country including New York's Webster Hall and Brooklyn Steel, the Roxy and El Rey Theater in Los Angeles, and Day N Vegas in Las Vegas.
"We determined that it was up to us, as market leaders, to take a position on vaccination status," said Jay Marciano, COO of AEG and Chairman and CEO of AEG Presents. “Just a few weeks ago we were optimistic about where our business and our country were going. The delta variant, combined with hesitation in vaccinating, pushes us back in the wrong direction. We know some people see this as a dramatic move, but it is the right one. We are also aware that there could be an initial setback, but I am confident and hope that at the end of the day we will be on the right side of history and do the best for artists, fans and live event staff. "
Similar: How Brands Can Collaborate With Festival Sponsorship
According to the company, the vaccine policy will be perpetual. Changes and cancellations are determined by infection rates, transmission dates, variant developments, and local and state regulations.
Earlier this week, AEG Presents canceled the October JazzFest in New Orleans, which Marciano referred to when announcing the vaccination mandate.
"We hope our proactive stance encourages people to do the right thing and get vaccinated," he says. “We already had bad news for the JazzFest this week; I think everyone can agree that we don't want concerts to go away, and that's the best way to prevent that. "
Related: How to Disrupt Live Entertainment: Teaching Music Festivals to Get It Right