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Writing a book may not be the first thing that comes to mind as your business grows. However, this can help entrepreneurs build their references and industry knowledge. It helps you to get your name out there and can even result in media coverage for you and your company.
The best thing is that the rise of self-publishing has made authorship more accessible to entrepreneurs than ever. You don't have to sign a contract with a major publisher. Instead, you can publish your book yourself and sell it on Amazon or advertise it through your website.
While self-publishing allows you to get your book to market quickly, self-publishing has many pitfalls. Avoiding these six beginner mistakes will make you look like a pro, not a beginner.
1. Skip the editing process
You are not finished with your book if you have entered "the end" or an equivalent book. Books published by major publishers go through several revision and editing rounds before they hit the shelves. If you neglect to edit your self-published book, you run the risk of looking sloppy and unprofessional.
Editing should cover grammar and spelling problems, but can also reveal errors in the structure or organization of your book. You may have understated certain topics, or you may have repeated certain points in the text several times. Ask some beta readers to go through your manuscript to get an idea of what works or not.
Related: Why Every Entrepreneur Should Write a Book
2. Select a bad title
A title can make or break any conversation – be it a book, a newspaper article or a film. Your title needs to get the audience's attention and still give it an idea of what to expect in your book.
A common suggestion for business and other non-fiction books is to combine a “creative” title with an indicative subtitle that tells readers what your book is about.
As an example, Deloy Cole of Greenville University explains: "Eats, Shoots and Leaves: A zero tolerance approach to punctuation is a masterful combination of creative title and meticulous, content-oriented subtitle. The title alone would not make the reader aware of that Subject of the book (aside from actually being read), but the subtitle turns the book into something other than an ambiguous scene of taste. "
3. Don't hire a professional cover designer
Few things will drive readers away like an ugly front page. The visual elements of the book cover often catch the eye of the reader before the title. If you are not a professional graphic designer, you should hand this job over to a professional who will design an attractive cover that matches the content of your book.
How important is a book cover exactly?
A survey by The Book Smugglers found that 79 percent of readers said that book covers played a "crucial role" in buying decisions. 48 percent stated that the cover "played an important role". For hardcover books, 40 percent said that an ugly cover would even keep them from buying a book they were interested in before.
4. Neglect the marketing needs of your book
Many entrepreneurs publish a book themselves as a form of marketing for their company. Your book must also be marketed to have an impact. In an email conversation, J.J. Hebert, president of MindStir Media, a self-publishing company, said: “Every book needs a marketing plan that starts before it is published and lasts at least a few months after the book is published. Hundreds of thousands of books are published every year. A few social media posts won't give you the traction you need to stand out and get meaningful sales. "
In addition to social media campaigns, self-published authors should use email lists and newsletters to inform subscribers about the book. Active participation in online industry groups ensures that you are not classified as spam when speaking about your book. The media presence (especially at the local level) can also increase the dynamism of your book publication.
5. Forget printing and digital formatting
Self-publishing is a DIY venture – and that often includes formatting the book. Even after you've thoroughly edited the content of your book, it will look sloppy and unprofessional if the text isn't formatted properly. Even seemingly minor details such as section breaks or the type of file you upload can make a difference.
Authors should follow all formatting guidelines for the program they use and carefully review the text for problems before publishing. Keep in mind that e-books and print books often have different formatting standards. You want to review all versions of your book to ensure that digital readers don't have an inferior experience.
Related Topics: 3 Lessons You Learn When Writing a Book About Your Business
6. Bad pricing
Be careful not to over- or under-value your book. Pricing a self-published e-book for over $ 10 appears too expensive to many buyers. On the other hand, underpricing could show readers that your book is not very good. For e-books, the self-published sweet spot is usually between $ 2.99 and $ 5.99, depending on the length of the book.
For printed books, you can (and should) go higher to cover the associated printing costs. Many full-length paperback books sell for $ 14.99, and some business books are even more. Find a good balance between profitability and an attractive price.
Prepare yourself for the success of self-publication
When done correctly, self-publishing can make a big difference to your personal brand. It can even serve as an additional source of income that makes money itself and creates new leads for your company. If you take the time to do self-publishing properly, you will generate more sales and make a strong, positive impression on your readers.