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Amazon will drop the French Black Friday promoting marketing campaign as quickly because the lockdown begins

© Reuters. FILE PHOTO: A look inside France Amazon's expanding operations

PARIS (Reuters) – Amazon is pulling advertising for discounts ahead of Black Friday in France after the government said the campaign was unfair to small stores at a time when a coronavirus lockdown forced them to close.

France launched its second national lockdown on Friday to contain a surge in infections. The restrictions imposed thereunder include the closure of non-material businesses.

An Amazon (O 🙂 spokeswoman said the group had agreed to stop its radio advertising campaign for sales before Black Friday.

However, a page with reduced articles under the heading "Black Friday in advance" was online on the French website on Saturday.

Junior Economics Minister Agnes Pannier-Runchaer said she asked Amazon to suspend the campaign. It was "not at all appropriate at a time when 200,000 companies have to close their doors," she told Europe 1 Radio on Saturday.

Black Friday, a worldwide discount shopping day, usually coincides with the Friday of Thanksgiving weekend in the United States.

Amazon's French campaign was scheduled to run between October 26th and November 19th.

The online retailer was forced to close some of its warehouses in France during the country's first lockdown this spring after fighting with unions over sanitary conditions there.

Pannier-Runacher, who was asked if Amazon could run a campaign for Black Friday sales this year, said it was not yet clear. "It's one thing we have to work on with all retailers," she said.

French restaurants, cafes, and shops that don't sell essential goods will have to close for at least the next two weeks.

The restrictions sparked an outcry across bookstores across the country, with opposition politicians and writers demanding that they remain open.

Fnac Darty (PA :), who sells both books and electronic goods, said Friday he would close its cultural department in solidarity in the coming weeks after chain stores came under fire as some will remain open.

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