They are limited edition boxes and even buying Nintendo equipment does not guarantee you any.
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This story originally appeared on Engadget
You can get your Amazon order in a Super Mario box, even if the item inside isn't even related to Nintendo or games in general. Nintendo has teamed up with the e-commerce giant as part of Mario's ongoing 35th anniversary. One of the things they made up is sending random orders in Super Mario Bros. branded boxes throughout November. The company posted the partnership on the Missions tab of their website, which allows you to complete some anniversary-related tasks in order to be able to enter the Super Mario Sweepstakes.
According to Nintendo, the Mario boxes are available in “limited quantities” and are “used at random while stocks last”. Perhaps more importantly, the company realizes that buying their products doesn't increase your chances of getting a Mario Box. That means porch pirates don't automatically look out for someone who knows they're getting something good like a counter – unless they target the limited edition boxes themselves.
Amazon also released a new Super Mario splash page with a timeline of the franchise from when the first game was released for the NES in 1985. You can see the most notable Super Mario games on the page, read some trivia about them and add newer titles like Super Mario Odyssey straight to your Amazon cart. There's also a pre-order link for Super Mario 3D World + Bowser's Fury, a remake of Super Mario 3D World, for the Switch.
This is just the latest in Nintendo's growing list of Mario 35th Anniversary Announcements and launches. Back in September, the original title was reinterpreted by Super Mario Bros. and turned into a Battle Royale game that 35 players can take part in. Super Mario 3D All-Stars have also been released for the Switch, which includes Super Mario 64, Super Mario Sunshine, and Super Mario Galaxy. Mario Kart Live: Home Circuit, a mixed reality game featuring real RC cars, was released in October. And this month Nintendo will ship a Super Mario Game & Watch with the NES version of Super Mario Bros.