Use these seven strategies to make your company's brand stand out from the rest.
Free book preview:
Discover how two entrepreneurs using unconventional business strategies turned their startup into a multimillion-dollar company.
5 min read
The opinions expressed by the entrepreneur's contributors are their own.
Over the past three years, LinkedIn's active user base has grown by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Entrepreneurs and entrepreneurs can use the platform to grow their brands, generate new leads, build partnerships, and connect to manufacture.
The following seven ways can help you use LinkedIn to strengthen your brand and gain a competitive advantage over your competition.
1. Optimize your company profile and connect with people
If you haven't worked on your LinkedIn profile before, please take some time and perfect it. Make sure to include all the important details about your company's products and services. Put more emphasis on the headline and summary to make sure they're compelling, engaging, interesting, and professional. Also, optimize it for more B2B and B2C lead generation.
The notification "Someone has viewed your profile" will appear within a very short time. Don't just look at their profile. Instead, keep track of the people who viewed your company's profile. If they're an ideal prospect, invite them to connect. A person who views your company profile will most likely learn more about your brand. They may also be interested in your products or services.
Related: The Biggest Mistakes You Make On LinkedIn And What To Do Instead
2. Publish valuable content on the LinkedIn publisher
With LinkedIn Publisher, you can publish blog posts that users can interact with and share. The more portions of your blogs there are, the greater the impact on your brand's growth. Swiss Post can also interest interested parties in your products and trigger an open door for further partnerships.
Make a habit of posting content consistently on LinkedIn – but remember, quality is key. It can build a community of loyal followers who will admire your brand. Through them, you have ambassadors who can build a reputation for your company. When users see the value and insights in your content, they are confident they will learn more about your business. This is one of the easiest and most subtle ways to promote your brand on LinkedIn without being intrusive.
3. Follow other companies
Don't forget to follow other companies in your industry, including those you've worked with and those who may be potential partners. This way you will have the opportunity to learn more about them and what they offer. Don't limit yourself to browsing though, as this could be an eye opener for some techniques other companies are using to get more leads. The more you position yourself out there, the higher your chances of getting more returns.
4. Join LinkedIn groups that gather your target customers
Having the right groups can be a very powerful tool in growing your brand. You can use the advanced search to find practitioners in your industry and in your company. Group meetings can give you important insights into your industry. You can also find out about industry problems that arise and the options you can use to resolve them.
Study the rules with the group to determine if content sharing is allowed. If so, build your credibility by sharing relevant content that engages potential prospects. It can include links to articles about your brand, relevant blog posts, webinar event notices, and posts citing your business. However, make sure that the materials you post are a helpful source and avoid dominating the conversation.
Related Topics: Five Ways To Use LinkedIn For Sales Prospecting Through Social Selling
5. Use plugins
LinkedIn can be an even more powerful lead generation tool by itself if you use the complementary add-ons. Tap on the following plugins:
LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows you what your connections have. By identifying the users traveling in large circles, you can get in touch with them to use their platform and promote your brand. LinMailPro: It's a Chrome extension that allows you to automatically find and invite people who have recently viewed your profile. You can also send them personalized messages about your brand or send them marketing messages. Headline: You may have sponsored a great story, uploaded ads, or posted a post, but without a great headline, your potential goals might not click on it. When you use Headlinr, a paid Chrome plugin, multiple heading combinations are automatically generated with the keyword you specified, depending on your industry. You'll get compelling titles that will entice users to click through your ads and stories. Report: If you're a Gmail user browsing Chrome or Firefox, Report can be a useful tool to get more leads. You can use it to get LinkedIn profiles whose contacts contain email addresses. You can then send them personalized invitations to their inbox to expand your network.
6. Create a sponsored InMail campaign
By using sponsored InMail campaigns, you have an easier way to get out of the clutter and reach inboxes of people who matter to your business. You can send your potential customers compelling offers and rich content.
7. Ask your employees to publish your company's content
For the most part, entrepreneurs are looking for high performing brand attorneys who can share their brand case studies and blogs. However, you can also do this through your employees. Research shows that around 50% of employees already publish information about their employers on social media platforms. Ask them to post blog content and other articles about your brand to generate more traffic and leads. In fact, some organizations allow their marketers to choose company-approved content that their employees can share on LinkedIn.
LinkedIn can be a gold mine when it comes to attracting new customers and building your brand. However, correct execution is critical. Take the time to create your LinkedIn strategy and understand how you can add value to potential customers first – and then execute them like crazy!
Related: Five Ways To Build Your Business Through Blogging