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Developing a reputation as an expert in your industry is a surefire way to do more business. But how do you get people to see you as an authority in your field? You could get a doctorate, but it is time consuming and expensive, and you would still need to find a way to let people know about your hard-earned credentials. You can also offer to be interviewed on the nightly news if someone with your knowledge is needed. However, this is usually easier if you are already known as an expert.
So what do you do to make people aware of your experience? How do you become known for what you know? Below you will find various strategies that you can use to expand your presence as a specialist with specialist knowledge.
1. Answer questions
Websites like Quora have millions of questions from people looking for expert answers. When potential customers begin the buying process, they are often the first to go online to find information or find an answer to their problem.
Take a few minutes regularly and provide helpful answers on such websites. In this way, people who visit the website with the same question in the future will find that you have already helped someone else without expecting anything in return. They are considered trustworthy and accessible.
2. Create content for your company and then additional content
If you were a rocket scientist, the institution you worked for would expect you to publish your research results regularly in peer-reviewed journals. In most cases, the more you publish, the better your reputation will be.
The concept also applies to non-academics – and it's much easier to publish information online than in a trade journal. We benefit from a lower entry barrier. You can answer all types of questions at any stage of the buyer's journey and post this information on your website.
When viewers read, share and link your content, you also get the bonus from Google if you are an expert who in turn generates more traffic for your business.
Related: 8 Keys to Success as an Expert in Everything You Sell
3. Immerse yourself in the topics you have chosen
As already mentioned, it is easy to publish information on a website. Virtually anyone can collapse information and label it an article. That doesn't mean that it will be helpful.
If you think about it, this is good news! With so much hyper-generalized information available online, there are plenty of ways to demonstrate your knowledge and make your website stand out from the competition.
Consider this: someone clicks the three to five best Google results for their question. Let's say four of these articles reprocess the same information. However, your website offers a more detailed explanation. Who will the reader trust?
If possible, comment on your topic. If you have firm opinions that you can back up with data, sharing with your readers will build trust faster than trying to satisfy everyone with a viewpoint in the middle of the street.
4. Create a course that users can view online
Creating an online course is not for someone who expects little effort and a high return. Even with all of the open source software available to create a course, it takes a long time for the course to run properly.
Start researching what your potential customers want to know. The aim is to create a course that will help you to get the knowledge you want. By the time they complete the course and learn what they came for, they have left an impression of you as an expert.
5. Write a book
Independent publishing made it easy to publish a book. The publisher doesn't care about the readers. You don't even look. You don't know whether you have put your idea up for years or clicked the "Publish" button yourself.
As an author of a book, you get credibility even if it doesn't sell very well. You can also use it as a lead magnet for your potential customers with higher tickets.
Here's the key: People assume that when you write a book, you are a credible source of information. There is an entire section here on Entrepreneur called "Writing a Book" that can help you get started.
Related: 7 steps to quickly become an influential expert in every area
6. Earn social evidence
Your prospects will absorb everything you say about themselves with a whole shaker of table salt. But people will believe everything that someone else says about you by default.
Collect ratings, customer testimonials and ratings on industry websites. Ask for reviews if necessary. Ideally, you will get permission from satisfied customers to attach their photo to their offer for added credibility.
Think of all identical items on Amazon. Which one do you buy? The one with the largest number of positive reviews. Which ratings count the most? Those to whom the reviewer has attached a picture.
7. Be expensive
If you are an expert, calculate like an expert. Gary Halbert's son (one of the greatest copywriters of all time) describes his father in The Boron Letters as follows:
"If he (Gary Halbert) found out that someone was charging more for an ad, he increased his price. He was the best and he published it there. Wear confidence (not arrogance) in everything you do and people will respond well. "
You should do the same considering supply and demand. Most people are conditioned to assume that expensive is quality. If you ask more in the minds of buyers than others, tell them you have superior skills.
In our increasingly networked world, it is just as important to market your expertise as to acquire it.
You can stack these strategies like blocks of cinder on top of each other to strengthen your credibility. If you build your tower of experts high enough for people to see, it will take decades.
Related: 10 steps to become an industry expert in the next 12 months