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Today's business environment has changed. And if you don't move with the tide, you will be left on the banks of failure and bankruptcy. What is this change in the business world?
In its simplest form, awareness is conscious of itself, of its surroundings, and of the world as a whole. Conscious executives are not only attuned to themselves, they must also be attuned to the needs of their customers. When you understand what the world needs from you, you can begin developing a solution and building a profitable business from it.
Awareness is not a new business concept. It has been around for some time that inventions and innovations take a back seat. Today, however, consciousness is experiencing a resurgence. As much as technological advances may lead us into the future, it is awareness that can save humanity from extinction.
This is what Deepak Chopra, one of the world's foremost conscious leaders, award-winning author, and founder of the Chopra Foundation, believes. Chopra was named one of the Top 100 Heroes and Icons of the Century by Time Magazine and believes that humanity and planet earth live together in a symbiotic relationship rather than one taking advantage of the other. With the future of humanity in balance, Chopra's encouragement is for people to change their worldview if we are to survive and thrive in a post-pandemic world. It will take a collective shift in consciousness to restore balance to the earth.
And everything starts with you. By incorporating awareness into your personal life and business, you become part of the wave that is leading humanity to their next act in history.
How you do that? How do you use awareness to power your life and business?
According to Chopra, it all starts with finding your true self and aligning your business with your purpose. However, at a more detailed level, there are a few ways that awareness can transform your life and business:
1. Build a Legacy, Not a Business
One of the main pillars of conscious living and leading is that everything you do must positively affect others. From your community to your business, you need to plant potential seeds that will lead to positive developments. One of the easiest ways to do this is to discover your calling and build your business on it. In this way, you use your passion to generate profit while positively influencing the people around you.
When you base your business on your calling, you can enjoy what you do for a living. In addition, you can leave a legacy for future generations.
How do you discover your calling and use it to build an old business?
The key is to think outside the box while looking inside. The foundation of a successful business is solving people's problems. To stand out from other solution providers, you need to think outside the box. But in order to attract the right customers, you need to look inside. You need to look at your calling and figure out how you can use it to better serve your customers.
"There is a unique methodology that lets you stand out from the crowd," said Eric Balance, host of the Resilient Minds Podcast. "It is my destiny to bring this ability out of millions of brilliant creators and help them implement what is possible for the collective ripple effect over generations."
Related: You've built a startup, now you're building a legacy
2. Challenge your beliefs and the "reality" of your business model
One reason many people fear a crisis is that it disrupts the order of life. A clear example is the way COVID-19 has disrupted every facet of life. From social life to educational systems to economic systems, everything is disrupted.
And if there's one thing people don't like, it's change, especially changes that are forced upon them, that causes many people and businesses to collapse. The only way to survive and thrive in such turbulence is to question your beliefs.
Because most of what we believe are assumptions. As you question all life and business assumptions, develop contingency plans to help you keep track of your situation.
This is the key to taking control of your life.
By questioning your beliefs, you are disrupting your thinking. And it takes disruptive thinkers to pave a way forward where everyone else sees a dead end. Disruption creates innovation, a key ingredient in running a successful business in today's world.
A good example of a “modern” entrepreneur putting this into practice is Calvin Coyles, international speaker and founder of WILD Success, one of Australia's leading personal growth companies:
“Having hosted over 500 live events, I had a firm belief in what you can do online and what a personal connection is required. COVID shattered those beliefs and opened my eyes to see how much change you can make for people when you have no other options! Use the crisis to look at every assumption in your company and disrupt your own thinking! "
Related: A Business Owner's Guide to Disruption
3. Have a vision that you are passionate about and pursue it relentlessly
If one thing is clear when the clouds of the global pandemic settle, it is the fact that many companies have plummeted. This is mainly because the way business is done has changed. But there are certain types of businesses that have weathered the storms successfully and are thriving. Your common thread?
The key to building a business that you are passionate about is to look inside yourself and develop a vision for your life and business. The mistake many people make when it comes to developing and defining their vision is making it a mental exercise. Your vision must come from who you are in. And that's what creates the passion you need to make your vision come true.
Passion is why startups disrupt traditional markets. Most successful startup founders have broken the status quo of traditional business models and are passionate about pursuing their dreams. While it all sounds rosy, the road to success is never easy. That is why only 56% of startups make it into the 5th year. The key to success is to have a vision that you are passionate about and to pursue it relentlessly.
Whether in your personal life or in your business, nothing is as fulfilling as the passionate pursuit of a vision. In business, the cherry on top is that people pay you to do what you love. Why? Because they probably don't love it as much as you do.
No one exemplifies this better than Lotus Power Coaching Pty Ltd founder Chris Symons. A man who has recovered from the pit of depression and suicide and now helps others find fulfillment in life and business.
“Are you wondering what I love, what inspires me so much that I would do something day after day without recognition or reward? If you find that, the motivation will come by itself. "
4. Don't build a business, build personal connections
It is no secret. In today's world, if you want to crush it, you have to put your business in front of your customers. And there is no better platform for that than social media. Take Facebook, for example. With more than 2.7 billion monthly users, it is one of the most popular social networks today. This makes it one of the best marketing tools for your company.
What is special about social media?
One word: relationships.
The biggest thing the pandemic has taken away from us is one of our biggest needs: social interaction. This is where live streaming on social media comes in. You can connect with and interact with your customers in real time as if you were meeting in person.
And this is exactly where the secret of success lies: Don't focus on building a company, but on building meaningful relationships.
Relationships have always been the foundation of strong companies. And while relationships have lost their value in the name of modernization, they are quickly becoming the currency of the new age we have just entered.
If you want to build a successful business, you need to focus on building meaningful relationships with your customers. Use the technology to your advantage and use features like streaming live video to create a community atmosphere online.
Heather Dye, a Facebook Marketing Coach, embodies this pillar of consciousness:
“By using live video in our company, we were able to bring the community atmosphere into an online world. I believe that doing business online is the direction of the world and if you can add a personal connection you create a market that is not unique but is needed. "
Related Topics: How To Build A Better Business Through Personal Connection
5. Step up and be a conscious leader
Today's consumers are savvy and can see through your gimmicks. Tired of being tricked into buying a product, service, or course that doesn't live up to their marketing hype. They want to deal with entrepreneurs who are aware of who they are and live up to it. You are looking for authentic guides.
The only problem is that most entrepreneurs struggle with imposter syndrome at some point. This is due to a lack of congruence as you cannot match your offer. To overcome imposter syndrome and be an authentic leader who reaches their full potential, you need to start with a radical mental change. You need to redefine yourself and discover the value you bring to the world.
Alex J. Moscow, CEO of Congruent Coach, put it in a nutshell. "The world needs more conscious leaders to improve," he says. "She needs leaders who live her message and have the conversations they share on their platforms." Gone are the days of influencers using Lamborghinis and rented private jets. Congruence is the new currency. And the conscious, congruent leaders are those who will lead change in the world. "
Following these five modes of consciousness inevitably leads to a full life and a prosperous business. Ultimately, it will lead to a better world.