Make the online shopping experience as seamless and social as possible.
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The global health crisis accelerated the growth from brick and mortar stores to e-commerce by five years, according to IBM's US retail index. In 2020 alone, e-commerce is expected to grow by almost 20 percent.
While the idea of starting an ecommerce business is exciting, there is a lot to consider. By following these five tips, you can optimize your customers' online shopping experience and thereby increase customer acquisition, retention and conversion.
Maximize the user experience
Maximize your resources to deliver a high quality user experience (UX). By regularly introducing new features on social and other platforms, consumers are creating new online buying habits. Constant UX maintenance is a must.
Getting customers into your business takes a lot of effort and the customer journey has to be seamless. Optimize the user experience for every step of the customer journey. 28 percent of customers don't track the purchase if the purchase process is too long or confusing. Visit your shop and click around like it's your first time. Are your bestsellers easy to access with just a few clicks? Perform analysis on keyword searches and pages. What keywords are bringing customers to your business? What are the most visited pages? Quality UX increases retention and conversion rates for your company.
A picture is worth a thousand words
Search engine optimization (SEO) is of vital importance to any e-commerce operation. Often times, what sets one seller apart from another is a great cover photo, especially if your product or service is competitive on the ecommerce platform.
Product images are a huge trend as social channels offer in-app shopping features like Instagram shopping. Pinterest's visual search tool enables consumers to find a product based on an image.
Companies only need product images for catalogs and product-related images for the website and marketing campaigns. These images are a great investment as you can use them across multiple sales channels. You can hire a professional or learn ecommerce product photography yourself. Whichever option you choose, you'll have a basic understanding of the essential tools for product photography.
Related: 11 Ways To Optimize For Ecommerce
Encourage social shopping to diversify store fronts
Since March, stay-at-home orders have been increasing, as has social shopping. Consumers discuss products on forum pages and vouch for services to their social followers.
Connect with fans on social channels to promote social shopping and diversify your storefronts. Fans will discover your store and shop on social networks, sometimes without visiting your store.
Social platforms are a great place to promote your brand. New products and services are discovered here every day. A healthy number of social followers and search engine optimized content will help your brand shine in the long term.
When delegating tasks, ensure close collaboration between the marketing or public relations team that manages social accounts and the customer service team. Streamline communications so that the questions, concerns, and complaints gathered by the marketing team are answered by the customer experience team.
Related: The Keys To Ecommerce Success: An Entrepreneur's Vision
Get creative with cutting edge technology
Retailers might consider providing augmented reality (AR) -based try-on tools. Sephora's AR tool allows you to try on multiple colors of lipstick. IKEA lets you preview furniture in your room on your smartphone.
Virtual reality (VR) store visits and QR codes are other options. When shipping products to customers, send a QR code that contains more information about the product, such as: B. Product updates or customer-related content about your service.
Related: The pandemic economy has made e-commerce more indispensable than ever
Create and create content for your business
A good content marketing strategy will increase traffic, reduce acquisition costs, and provide valuable evergreen content that will be read for years to come. Unlike pay-per-click search ads or display ads, it doesn't cost anything to create high quality content. Research your competitors, listen to your customers and highlight the great user experience.
What are they already saying about your brand on social media? Can you find an honest fan review to highlight? Search the social channels to identify best practices of each. Standardize the content creation process to make planning easier. Finally, use multiple content formats to diversify your traffic: blog posts, videos, social posts, webinars, and podcasts – the list goes on.